Reports to
Director, Storytelling
Position Overview
This role partners cross-functionally with Marketing, PR, Product Marketing, HR, and Sales teams to build and execute a cohesive social media strategy that elevates the company’s brand, strengthens market presence, and supports key business priorities.
This is a strategic role for a marketing professional who combines social platform expertise, brand governance, and data-driven insight to manage and optimize the company’s social media channels. The ideal candidate has experience in B2B environments, preferably fintech or payments—and excels at translating information into engaging, on-brand social content that supports awareness, engagement, and demand generation goals.
Duties and Responsibilities
- Develop and lead the enterprise social media strategy across LinkedIn, Instagram, Facebook, X, and emerging channels.
- Build and manage the social media content calendar, ensuring alignment with brand, campaigns, communications, product updates, and corporate initiatives.
- Partner with internal creative teams or external agencies to manage content production, including graphics, videos, and multimedia assets.
- Oversee content planning, scheduling, and publishing workflows to maintain consistent brand presence across platforms.
- Monitor social channels for engagement and comments; coordinate with internal stakeholders for responses or escalations.
- Ensure brand consistency across channels by upholding style, tone, compliance, and brand governance guidelines.
- Conduct ongoing competitive, industry, and platform trend research to inform content strategy and identify opportunities for brand differentiation.
- Support employer brand, recruiting, and internal communications initiatives through targeted social content and campaigns.
- Track, analyze, and report on social performance metrics, providing insights and recommendations that inform future strategy.
- Collaborate with marketing and communications teams to support integrated campaigns, product initiatives, events, partnerships, executive profiles and announcements.
Qualifications
- 4-8+ years of social media management, digital marketing, or corporate communications experience, preferably within B2B, fintech, or technology sectors.
- Proven experience managing corporate social channels with measurable growth and engagement outcomes.
- Strong understanding of social platforms, algorithms, and best practices for brand storytelling.
- Proficiency with social media management, social profiles and analytics tools (e.g., Hubspot, AgoraPulse, native analytics, GA4).
- Excellent project management skills with the ability to coordinate across creative, marketing, communications and executive teams.
- Analytical mindset with the ability to interpret data and translate insights into strategic recommendations.
- Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.
- Strong verbal communication skills with the ability to collaborate across functions and with senior stakeholders.
Preferred Qualifications
- Experience in payments, merchant services, POS systems, or financial technology industries.
- Familiarity with employer branding, corporate communications, or social listening programs.
- Experience supporting integrated go-to-market campaigns through social execution.
- Degree in marketing, communications, business, or a related field.
Working Conditions
- Extensive desk-based work involving prolonged periods using a computer.
- Frequent interaction with team members and management to facilitate smooth operations and collaborations.
Travel Component
At Payroc we are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individuals’ qualifications without regard to race, color, religion, national social or ethnic origin, sex, age, physical, mental, or sensory disability, sexual orientation or any other status protected by the laws regulation in the location we operate. Payroc does not tolerate discrimination or harassment based on any of these characteristics.
Payroc is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact Human Resources Department at HR@payroc.com
Compensation and Benefits
Our compensation reflects the cost of labor across several U.S. geographic markets. Actual compensation may vary based on a number of factors, including location, job-related knowledge, skills, and experience. Depending on the position offered, additional forms of compensation – such as bonuses, incentives, or equity – may also be included as part of the total compensation package. We offer a comprehensive range of benefits to support your overall well-being, both personally and professionally. These may include medical coverage, financial benefits, and wellness support tailored to your needs.
Note to Agencies
Payroc does not accept resume submissions from agencies outside of existing agreements. Please do not send unsolicited resumes to Payroc HR or to Payroc employees. Payroc is not responsible for any fees associated with unsolicited resume submissions.