Content Marketing Manager - Liven

SKELAR is a venture builder that creates international IT companies according to venture capital investment guidelines. Together with our co-founders, we assemble solid and efficient teams to launch tech businesses that will succeed globally.

Liven is a well-being platform that integrates knowledge of human behavior into users’ daily lives, empowering them to optimize their emotional well-being.

We make behavioral techniques accessible to individuals, enabling them to reduce procrastination and stress, enhance focus and energy levels, and improve their overall well-being.

Liven, launched in early 2023, has rapidly expanded over the past months, growing from a team of 3 to 165 individuals. Backed by solid unit economics and impressive growth, we offer a unique opportunity for talented individuals to join our high-performing team.

At Liven, we defy the conventional notion of linear career paths, encouraging every new team member to drive their initiatives beyond their scope.

Role description

We’re seeking a curious, growth-driven Content Marketing Manager to help us establish the Liven Blog as the go-to destination for self-discovery, emotional well-being, and personal growth.

If you have experience in B2C content marketing, love telling meaningful stories, and know your way around AI tools, LLMs, and prompt engineering, we’ll be happy to hear from you.

You will own and evolve the content production process for the Liven Blog, from ideation to publishing, with a mission to attract, educate, and convert readers who are searching for support on their self-discovery journey.

Your performance will be measured against:

• Organic traffic growth to the Liven Blog

• Conversions generated through content

You will:

— Use prompt-engineering to generate outlines, first drafts, and optimize existing content using LLMs (e.g., Gemini, ChatGPT, Perplexity, Claude);

— Experiment with various content formats, such as guides, explainers, and stories, to determine what resonates with our audience;

— Edit and proofread content produced by freelance writers and agencies;

— Develop and manage a content calendar aligned with product launches, marketing campaigns, and company objectives;

— Ensure all content is on-brand, consistent in tone and style, and optimized for search;

— Publish and QA content on the blog to maintain a flawless reading experience;

— Fact-check, refine, and elevate all AI-generated content to ensure accuracy, originality, and alignment with Liven’s voice and standards;

— Track, analyze, and report on content performance metrics (traffic, engagement, conversions);

— Run continuous A/B tests (headlines, CTAs, formats) to improve content effectiveness.

You have:

— 2+ years in content marketing with a focus on B2C or B2B SaaS or technology products;

— Advanced English;

— Ability to write and edit high-quality, human-centered content that simplifies complex concepts;

— Strong understanding of large language models and hands-on experience using prompt engineering for content production and optimization;

— Solid knowledge of SEO fundamentals, keyword research, and tools like Ahrefs or SurferSEO;

— Proficiency with analytics tools (e.g., Google Analytics, GSC, Tableau, Looker, Microsoft Clarity) and the ability to translate data into clear insights and next steps;

— Experience working with CMS platforms (e.g., WordPress, Strapi, Webflow, HubSpot);

— Excellent communication and interpersonal skills;

— The ability to work with a large amount of information and pay attention to details.

SKELAR is a place for self-realization of talents who can create successful companies. We call such companies the next big everything. We believe in their power and scale. We will keep developing tech businesses, conquer global markets, and work for the victory of Ukraine 🇺🇦

For this purpose, we have provided the following opportunities:
— 8 infrastructure teams that help startups deal with any issue: from recruiting to finance and legal;
— A community of founders who have already launched more than one business and can share practical experience;
— Internal clubs within the professional areas: marketing, engineering, payments, hiring;
— Trainings, courses, conferences;
— Medical insurance, corporate doctor, and psychologist.

Let’s build the next big everything together!