Marketing Strategist and Content Manager

PURPOSE OF THE ROLE:

This highly motivated, mission-driven person works alongside the CommunityAid Foundation leadership team to support marketing strategies, campaign execution, content creation, and communication efforts for the organization. This position supports marketing needs for all foundation departments, while also driving brand awareness and growth through consistent content and collaboration strategies.

KEY AREAS OF RESPONSIBILITY:

Support foundation, development and partnership team marketing initiatives:

• Coordinate marketing projects and help develop foundation brand & campaign assets.
• Oversee social media account management (creating posts, scheduling, responding to comments and questions, etc.)
• Manage Digital Ad Campaigns across multiple platforms and vendors such as Facebook, Instagram, LinkedIn, Google, etc.
• Create social engagement reports, leveraging software tools and insights to track partner activity on social platforms.
• Support copywriting needs for ongoing communication and messaging needs.

Manage 3^rd Party creative contracts and communications:

• Create, assign and manage creative briefs and design/editing projects to ensure timely delivery and quality, brand aligned results.

Field/Event Marketing and Promotional Support:

• Capture audio, video, and photo content on behalf of our partnership team, providing insight into the tangible impact made through partner organizations.
• Attend and manage promotion of Foundation events, marketing expos, and other promotional events to ensure messaging and value are achieved up to standards.

Other administrative duties

• Assist with event coordination and planning for various foundation events.
• Collaborate with all foundation departments to ensure they have accurate and compelling marketing materials.
• Support other positions within the foundation as needed.

CORE COMPETENCIES:

• Embraces, exemplifies, and endorses CommunityAid’s 12 core behaviors
• Models servant leadership
• Excellent verbal and written communication skills
• Strategically minded, able to adapt and innovate
• Process oriented, able to follow and enforce internal and external processes
• Strong business acumen
• Excellent administrative and management skills
• Excellent organizational skills; attention to accuracy and detail
• Excellent decision making and problem-solving skills
• Thorough understanding of project and database management

QUALIFICATIONS:

• Embraces the CommunityAid Foundation mission
• Lives in Central PA with a hybrid office (CommunityAid locations and home office)
• Bachelor’s degree in marketing, communications, communication design, or related field
• 2+ years nonprofit or marketing experience preferred
• Bilingual (Spanish/English) a plus
• Aptitude for learning new software and working across various technologies
• Strong working knowledge of Microsoft Office 365 Apps and Adobe Creative Cloud
• Strong working knowledge in social platforms Facebook, Instagram, LinkedIn, YouTube and X
• Competency and prior experience managing paid social campaigns and strategies
• Proficiency in Zoho Products, project management tools, and Squarespace editor preferred