The Internet Marketing Specialist will manage all aspects of the design, function and delivery of the company’s web sites, creative design projects and associated Internet identities to support the operational and strategic objectives of the Company.
The Internet Marketing Specialist will....
- Design and maintain company all web properties (website, landing pages, forms, etc.) to optimize functionality and accuracy of content
- Serve as primary creative designer for all requested online, print and social media advertising
- Assist the Marketing Director in using available data to identify opportunities for improved student recruitment and retention
- Develop web-based communications in support of CRM and other marketing initiatives
- Create and maintain a web-based knowledge base and creative content archives
- Other tasks as assigned
- Develop and post digital content to social media channels
- Manage Search Engine Optimization tactics and performance
- Assist the Marketing Director with managing Bright Edge our SEO vendor
- Assist the Marketing team on managing PPC vendor
- Familiar with GA4
- Create and manage email campaigns- via Benchmark or Mail Chimp
Position Requirements:
- Associate's degree required
- Minimum 3 years’ experience in web design, web traffic management, Google analytics, creative design and marketing / product support experience.
- Excellent project management and attention to detail
- Exceptional written and visual communication skills
- Excellent customer relationship development (internal & external)
- Proficient in Internet traffic reporting & analysis skills
- Must have high organizational skills, resourcefulness and innovation
- Must have demonstrated proficiency with industry-standard web publishing, creative design and database software packages
About our company:
Porter and Chester Institute and YTI Career Institute (a subsidiary of PCI), are leading trade schools in Connecticut, Massachusetts and Pennsylvania for over 75 years. The company adheres to one basic vision: to educate and train our students to the level that will make them competent employees. With 10 campus locations throughout Connecticut, Massachusetts, and Pennsylvania we offer training in such trades as Automotive Technology, HVAC-R, CAD, Electrician, Plumbing, as well as Medical Assisting, Dental Assisting, Practical Nursing and Computer & Technology.
Our support staff, including Admissions, Financial Aid and other administrative professionals, to our highly qualified Instructors are focused on making the students' experience a fulfilling and enriching one, both professionally and personally.
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We are an Equal Opportunity Employer.