Salary Grade: Specialist
Duties: Performs daily administrative tasks to ensure the functionality and coordination of the marketing department’s activities. Supports the Marketing Officer with regular campaigns, strategies, and special projects. Responsible for tracking online inquiries, data analytics, and conducting market research. Maintains database of community events, as well as assists with event planning. Creates marketing literature, press releases, and various content. Communicates and build good relationships with Wayne Bank team members and marketing vendors. Supports the Social Media Associate with social media content.
Skills: Proficient with Microsoft Office, Word, Excel, PowerPoint, Outlook. Strong verbal and written communication skills. Ability to multi-task in a fast-paced environment and adhere to hard deadlines. Detail oriented, well-organized, and has a customer-focused approach. Ability to work effectively with a team and independently. Knowledge of media buying, marketing analytics, POS collateral, market research, event planning, press releases, and PowerPoint presentations preferred. Knowledge of digital marketing tactics including SEO, SEM, display advertising, email marketing, and OTT a plus. Knowledge and/or experience with video an advantage.
Experience: 2 years of marketing related experience preferred. Experience in customer service, sales, administration, and/or financial services a plus.
Education: B.S. or B.A. degree in a marketing, business, or related field is preferred but not required.