Excab Marketing Manager

Excab Job Description

Title: Marketing Manager

Department: Marketing

Pay Status: Exempt

Reports To: Vice President 

JOB SUMMARY

The Marketing Manager will be responsible for building Excab’s marketing function from the ground up and developing a comprehensive marketing strategy that supports company growth, strengthens market awareness, and improves sales effectiveness. This is a hands-on leadership role for someone who can establish the foundation for marketing while also executing the work needed to move the company forward.

The Marketing Manager will assess Excab’s current marketing capabilities, define priorities, establish processes and performance measures, and create a consistent marketing rhythm across digital, print, tradeshow, product, and sales-support activities. This individual will partner closely with sales and company leadership to ensure marketing initiatives support revenue growth, customer engagement, and Excab’s long-term strategic goals.

In addition to setting direction, the Marketing Manager will actively manage Excab’s website, content, brand standards, email marketing, social media, tradeshow activity, product collateral, and marketing technology. Over time, this role will help determine the resources, outside partnerships, and future team structure needed to grow Excab’s marketing capabilities.

OUR VALUES ARE KEY

Integrity is key – We are reliable with our words, responsible for our actions and lead with humanity.

Team, Team, Team – Create a safe, supportive and respectful team atmosphere that generates collaboration, transparency and opportunity for all.

Customer Connection – We take pride in being the most knowledgeable in the industry. We strive to deliver dependable and trustworthy results in every aspect of the customer experience.

Take The Long View – As individuals and a team we make strategic choices that support the long-term health of our company, our families and our community.

Celebrate The Day! – We celebrate the wins each day. We acknowledge each other’s successes.

ESSENTIAL FUNCTIONS

• Develop and execute Excab's marketing strategy in alignment with company growth objectives.
• Build and establish the company's marketing function, including processes, tools, reporting, and performance measurement.
• Partner with sales leadership to support revenue growth, customer engagement, and sales effectiveness. 
• Lead Excab's brand positioning and ensure consistency across all customer-facing channels. 
• Build, implement, and manage Excab's marketing technology ecosystem, including CRM, marketing automation, website platforms, and analytics tools.
• Analyze marketing performance and provide data-driven recommendations to improve results.
• Manage multiple projects and priorities while maintaining a high level of quality and attention to detail. 
• Collaborate effectively with internal departments, manufacturer partners, and external vendors to support company initiatives.

JOB FUNCTIONS

Marketing Strategy & Department Development

•  Translate Excab’s marketing strategy into annual marketing plans, priorities, budgets, and a coordinated marketing calendar.
• Assess current marketing activities and identify opportunities to improve brand awareness, customer engagement, and revenue growth.
• Provide regular marketing performance updates to company leadership, including progress against priorities, campaign results, key insights, and recommended next steps.
• Recommend future marketing investments, resources, and capabilities to support company growth.
• Develop and manage the annual marketing budget, monitor spending, and recommend investments based on company priorities and expected business impact.

Digital Marketing & Marketing Technology

• Lead the implementation, development, and ongoing use of CRM marketing capabilities in coordination with sales, leadership, and implementation partners.
• Develop and execute email marketing campaigns, automated workflows, and customer nurture programs. 
• Build and maintain audience segmentation, marketing lists, forms, landing pages, and lead-management processes. 
• Monitor campaign performance and provide actionable recommendations to improve results.

Website & Content Management

• Maintain and update the company  website, ensuring accurate product information, consistent messaging, and an effective user experience.
• Develop and manage content across website, email, social media, print, and internal communication channels.
• Coordinate SEO and website optimization initiatives.
• Manage the organization's digital asset library, including images, videos, and marketing content.

Branding & Creative Development

• Own and maintain Excab's brand standards and visual identity.
• Develop brochures, sell sheets, product guides, flyers, presentations, and other marketing materials.
• Support product launches and strategic initiatives with timely and professional marketing content.
• Create and coordinate photography, videography, graphic design, and other creative assets using internal capabilities and outside resources as appropriate.

Sales Enablement & Business Growth

• Partner with the sales team to identify growth opportunities and develop marketing programs, customer communications, and sales-support materials that strengthen customer acquisition, retention, and revenue growth.
• Develop and maintain product positioning, value propositions, presentations, sell sheets, and other resources that help the sales team communicate Excab’s capabilities effectively.
• Track marketing impact and identify opportunities to improve customer engagement and business performance.

Trade Shows & Industry Events

• Plan, coordinate, and execute trade show participation and industry events.
• Manage booth logistics, displays, promotional materials, shipping, and event coordination.
• Coordinate pre-show and post-show marketing activities and follow-up efforts.

Collaboration & Vendor Management

• Work closely with sales, operations, purchasing, finance, and leadership teams to support company  objectives.
• Collaborate with manufacturer partners on marketing initiatives and co-branded projects.
• Manage relationships with external vendors, agencies, photographers, printers, and other marketing partners.

  JOB REQUIREMENTS

• Demonstrated experience building, improving, or scaling marketing programs, processes, and capabilities.
• Strong understanding of B2B marketing strategy, customer engagement, sales enablement, and revenue-focused marketing.
• Experience with CRM and marketing automation platforms, preferably HubSpot.
• Strong working knowledge of digital marketing, content marketing, email marketing, social media, SEO, and website management.
• Strong copywriting, editing, content-development, and verbal communication skills.
• Proficiency with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Ability to analyze marketing and customer data, interpret results, and translate findings into actionable recommendations.
• Strong organizational and project-management skills, with the ability to establish priorities, manage multiple initiatives, and meet      deadlines.
• Ability to take initiative and work independently in an environment where marketing processes and infrastructure are being      developed.
• Ability to collaborate effectively with sales, operations, purchasing, finance, leadership, manufacturer partners, and external      vendors.
• Strong problem-solving skills, sound judgment, adaptability, and a continuous-improvement mindset.
• Ability to communicate marketing strategy, performance, and recommendations clearly to company leadership.

EDUCATION & EXPERIENCE

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Five or more years of progressive marketing experience, preferably in a B2B distribution, manufacturing, construction, or industrial environment.
• Previous experience building or significantly improving a marketing function, program, or infrastructure is strongly preferred.

PHYSICAL REQUIREMENTS

• Regularly required to sit, use a computer, and communicate by phone, video conference, and in person.
• Ability to occasionally lift and move marketing materials, trade show displays, and product samples up to 50 lbs.
• Ability to travel as required for trade shows, customer visits, company meetings, and industry events.
• Specific vision abilities required include close vision, color vision, and the ability to adjust focus.

 JOB REQUIREMENTS

• Demonstrated experience building, improving, or scaling marketing programs, processes, and capabilities.
• Strong understanding of B2B marketing strategy, customer engagement, sales enablement, and revenue-focused marketing.
• Experience with CRM and marketing automation platforms, preferably HubSpot.
• Strong working knowledge of digital marketing, content marketing, email marketing, social media, SEO, and website management.
• Strong copywriting, editing, content-development, and verbal communication skills.
• Proficiency with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Ability to analyze marketing and customer data, interpret results, and translate findings into actionable recommendations.
• Strong organizational and project-management skills, with the ability to establish priorities, manage multiple initiatives, and meet      deadlines.
• Ability to take initiative and work independently in an environment where marketing processes and infrastructure are being      developed.
• Ability to collaborate effectively with sales, operations, purchasing, finance, leadership, manufacturer partners, and external      vendors.
• Strong problem-solving skills, sound judgment, adaptability, and a continuous-improvement mindset.
• Ability to communicate marketing strategy, performance, and recommendations clearly to company leadership.

EDUCATION & EXPERIENCE

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Five or more years of progressive marketing experience, preferably in a B2B distribution, manufacturing, construction, or industrial environment.
• Previous experience building or significantly improving a marketing function, program, or infrastructure is strongly preferred.

PHYSICAL REQUIREMENTS

• Regularly required to sit, use a computer, and communicate by phone, video conference, and in person.
• Ability to occasionally lift and move marketing materials, trade show displays, and product samples up to 50 lbs.
• Ability to travel as required for trade shows, customer visits, company meetings, and industry events.
• Specific vision abilities required include close vision, color vision, and the ability to adjust focus.