Marketing Manager

We are seeking an organized and results-driven Marketing Manager to lead the planning, development, and implementation of all marketing and communication strategies for our properties and company brand. The ideal candidate will have strong leadership and project management skills, an understanding of the real estate market, and a proven track record of creating successful, lead-generating campaigns across various digital and traditional channels.

  Marketing   Strategy: Develop and execute comprehensive annual marketing      plans that align with business objectives, drive lead generation, and      enhance brand presence in the marketplace.

• Content  and Collateral Creation: Lead the design and development of  compelling marketing materials, including brochures, flyers, property signage, virtual tours, photography, and video content, working with an  external marketing agency.

• Digital  Marketing: Oversee all digital channels, including website  management (content, design, SEO, and analytics), email campaigns, and      social media platforms (Facebook, Instagram, LinkedIn, etc.), working with  an external marketing agency.

• Paid  Search: Plan and manage targeted advertising campaigns (PPC, social media ads, print, outdoor) from concept to execution, tracking   performance and optimizing for ROI, working with an external marketing agency.

• Market  Research & Analysis: Conduct consistent market research,      monitor industry trends and competitor activities, and use data-driven      insights to inform strategies and identify new opportunities.

• Collaboration & Leadership: Partner closely with the sales, leasing, and      senior leadership teams to ensure consistent messaging and support      business development efforts. This role also involves managing external      agencies/vendors.

• Event   Coordination: Plan and coordinate promotional events, grand      openings, and property showcases to increase visibility and generate leads.

Education: Bachelor's degree.

Experience: A minimum of 2-4 years of experience in a directly related marketing role, with experience in the real estate or property management industry strongly preferred.