Marketing Coordinator
Chimney Cricket & Hometown Hearth
Full-time
On-site
Media, Pennsylvania, United States
$58,000 - $65,000 USD yearly
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Training & development
Marketing Coordinator – Chimney Cricket & Hometown Hearth
We’re looking for a hands-on Marketing Coordinator to help grow our hearth and chimney business through creative marketing and advertising strategies. This role involves developing and managing campaigns across digital, social media, and print, overseeing website updates, and working closely with sales. Reporting to the Sales Manager, the ideal candidate will also handle budgeting, advertising, and event coordination to drive business growth. This is an In-Person position in Media, PA. A hybrid work option may be available once the position is well-established.
Key Responsibilities:
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SEO & Website Optimization
- Maintain and update website content for accuracy, clarity, and keyword performance.
- Conduct ongoing SEO improvements, including keyword targeting, page optimization, and blog strategy.
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Digital Advertising (Google & Meta Ads)
- Build, optimize, and manage Google Ads campaigns to increase conversions and lead volume.
- Create and monitor Meta Ads (Facebook/Instagram) to boost brand visibility and drive traffic.
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Content Creation & Blog Management
- Write informative blog posts that improve SEO, engage customers, and support service offerings.
- Produce compelling ad copy, landing pages, newsletters, and other marketing collateral.
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Email Marketing
- Create and schedule targeted email campaigns to promote services, seasonal offers, and customer education.
- Track open rates, click-through performance, and campaign ROI.
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Social Media Management
- Plan and publish posts that educate customers about hearth products, maintenance, and safety.
- Engage with followers and manage the brand’s online reputation.
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Lead Generation & Campaign Execution
- Develop and manage marketing campaigns focused on generating high-quality leads for the sales team.
- Track results and adjust strategies based on performance analytics.
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Event Coordination
- Organize industry-focused events for realtors, contractors, and other partners.
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Collaboration
- Work closely with the Sales Team to align campaigns with seasonal demands and service priorities.
Requirements:
- Degree in Marketing, Communications, Business, or related field preferred.
- Experience with SEO, Google Ads, Meta Ads, and email marketing platforms (e.g., Mailchimp, Constant Contact).
- Strong writing skills for blogs, ads, and customer-facing communications.
- Knowledge of website management (WordPress or similar platforms).
- Ability to analyze marketing data and adjust strategies accordingly.
- Organized, creative, and able to manage multiple deadlines in a fast-paced environment.
OUR VALUES: HOW WE WORK
At Chimney Cricket, our culture is built on four core values—Respect, Integrity, Safety, and Excellence (RISE)—which guide our approach to business, teamwork, and customer service.
Core Values (RISE):
- Respect – We value professionalism, positivity, and collaboration, ensuring every interaction—whether with customers, team members, or partners—is conducted with courtesy and care.
- Integrity – We stand by our commitments, provide honest guidance, and hold ourselves accountable for delivering on our promises.
- Safety – We prioritize safety in all aspects of our work, ensuring both our team and customers understand and follow best practices for fire and home safety.
- Excellence – We pursue quality, efficiency, and continuous improvement, always seeking better ways to serve our customers and enhance our expertise.
Sales Team Values:
- Availability (Respect) – Being present, responsive, and proactive ensures customers feel valued. We prioritize timely follow-ups, clear communication, and accessible service.
- Accuracy (Integrity) – Trust starts with precision. From pricing and proposals to timelines and recommendations, we ensure all information is clear, honest, and aligned with the customer’s best interest.
- Education (Safety) – Fireplaces and chimneys require knowledge and responsibility. We take an educational approach, helping customers understand their options and the safety aspects of fire in their homes.
As Marketing Coordinator, you will uphold these values—leading the development and execution of marketing campaigns, fostering strong customer engagement, and ensuring consistent brand messaging. You’ll work collaboratively with the team to create compelling content, educate our audience, and enhance our company’s visibility, ultimately contributing to long-term growth and success.
Compensation: $58,000.00 - $65,000.00 per year
Chimney Cricket is a locally owned and operated chimney and hearth company serving the greater Media, PA area for over 35 years. We specialize in chimney inspections, repairs, and fireplace installations, offering expert solutions rooted in safety, craftsmanship, and customer care. With a certified and experienced team, we take pride in restoring and upgrading fireplaces and venting systems to meet modern standards—while maintaining the charm and integrity of our customers' homes. Known for our reliable service and commitment to excellence, Chimney Cricket is a trusted name in home comfort and fire safety.