Summary:
As a Digital Sales Executive/Business Development you will be expected to sell digital advertising and digital marketing services for the PA Cluster -Media News Group. The position will work independently to increase digital revenue base by developing new business.
What you will do:
Develop and execute prospecting strategies to uncover new business opportunities
Develop and maintain a personal book of digital business, complete with monthly and quarterly revenue goals
Works independently to retain and upsell newly developed business through consistent campaign performance management
Stays abreast of emerging trends in digital products, technology, measurement and analytics
Weekly Reporting on account activity, pipeline and revenue around Key Categories
Identify the current needs of client base; communicate the benefits of our audience based marketing solutions as they relate to each need and then sell the appropriate campaign
Work through objections/concerns regarding costs, budgets and selling strategies
Research problems and provide solutions; requires an understanding of the Company’s digital products and as it relates to customers, prospects, and key trends
What you will bring:
Bachelor’s degree in marketing, systems, communications or a related field; or equivalent combination of education and experience
Ability to work well both independently and as part of a team
Position requires high level of professional communication ability
Have an understanding of how to grow and maintain market share; ability to accurately develop forecasts and manage pipelines
Demonstrated record of success in a goal-oriented, highly accountable environment; in building customer-based revenue and in delivering customer solutions based on identified needs
Ability to effectively manage time as it relates to focus on sales related activities
Solid experience with SEO, SEM advertising sales and account management
Valid driver's license and reliable transportation required
Who we are:
The Times-Tribune, a subsidiary of MediaNews Group, is the source for news in Northeast Pennsylvania, continuing a tradition of 150 years. Online and in print, The Times-Tribune holds government and elected officials accountable, investigates corruption and reports on political maneuverings. It is the indispensable source for essential local community, sports, and entertainment news.
“3x Built In Best Places to Work Winner - 2023, 2024 & 2025”
EEO Statement:
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
How To Apply:
Please submit an online application along with your resume for this position here https://myworkdaycenter.wd5.myworkdayjobs.com/MNG/job/Scranton-Pennsylvania/Digital-Account-Executive_R2160
Closing Date:
Continuous recruitment until the position is filled
Conditions of Employment:
A full pre-employment background check and MVR will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks
Must possess and maintain a valid driver’s license and have reliable transportation
Travel – This position entails occasional driving for work assignments, training sessions, and/or in-person meetings. The employee will be responsible for transporting themselves between different sites as needed
#LI-DS1