Adventureland Park - Sales & Marketing Intern - Content

• Produce content for and oversee all Social Media channels for Adventureland  

• Lead and complete special projects and initiatives related to marketing, sales, and content creation 

• Leverage online platforms to increase awareness and engage fans   

• Design effective and creative media, including in-park signage and website, email, social, print assets, and other content 

• Ensure Park brand and voice consistency across all channels  

• Assist Customer Director with facilitating B2C and B2B/sales email campaigns 

• Collect, analyze, and report on guest demographic information and coupon and promotion revenues on a weekly basis and identify trends 

• Assist with all direct guest communication on owned and shared channels (social media, email, and website) to maximize return on special promotions and sales throughout the complex 

• Maintain and regularly update the Adventureland website, regularly reviewing for accuracy and working with internal departments to generate content  

• Maintain composure and a high degree of professionalism when handling and/or responding to negative feedback 

• Help manage direct guest communication on owned and shared channels (social media, email, and website) to maximize return on special promotions and sales throughout the resort   

• Assist with the park’s email marketing strategies to ensure that relevant and revenue-generating content is delivered on time and on-brand 

• All other duties assigned by leadership 

Education and Experience: 

• Currently majoring in (or graduated with) with a Bachelor’s degree in Marketing, Public Relations, Communications, Journalism, or related discipline  

• At least six months of previous work or internship experience in the areas of content, social media, or digital marketing 

• Previous experience creating content for at least one other brand entity 

• Previous amusement park, theme park, or waterpark experience a plus 

Language: Ability to read, write, and speak fluent English; Spanish or other bilingual language skills are a plus. 

Requirements:   

• Must be at least 18 years of age to comply with Iowa Child Labor Laws 

• Ability to work flexible schedule, including evenings, weekends, and holidays 

• Must possess exceptional customer service skills, with an ability to resolve questions, problems, issues, and concerns in a positive and professional manner 

• Ability to handle high-pressure situations, meet the demands of constant deadlines and coordinate multiple priorities in a dynamic environment. 

• Ability to write content in a clear, concise and professional manner 

• Ability to directly engage with customers and other web media resources  

• Ability to effectively respond to negative online (or in-person) feedback without taking it personally or conveying negative emotion 

• Must possess technical knowledge of HTML and web publishing.  

• Previous knowledge of SEO and web traffic metrics. 

• Good photography skills would be a plus 

• Must possess strong attention to detail and problem-solving abilities 

• Ability to follow direction, multi-task, and work as part of a team as well as independently 

Physical Requirements: 

• Ability to remain seated for extended periods of time, while using a computer 

• Ability to stand, walk, and remain on feet for long periods of time throughout the day 

• Ability to occasionally stoop, twist, kneel, bend, squat, or reach above shoulders 

• Ability to carry, push, pull, lift, and hold objects weighing 20 pounds or more 

Working Conditions: 

• This role will be based in an office setting with frequent interaction with other outdoor park locations 

• Frequent exposure to the variable outside temperatures, including high heat, cold, direct sun, humidity, dust, rain, snow, ice, and other weather conditions 

• Subject to frequent interruptions, constant repetitive motion, high noise levels, flashing lights, and heavily populated environments 

Host benefits: 

Working at Adventureland is about making people happy! It’s about being independent and having fun, making new friends and earning extra money while doing so. As a Adventureland host, you can be the smiling face that makes a great first impression for incoming guests, a cook that serves up tasty treats and culinary delights, a lifeguard who soaks up the sun while keeping guests safe, or a ride operator that keeps guests coming back for more thrills! There are many exciting seasonal job opportunities available to take your summer job to new heights! 

Palace Perks & Benefits: 

• Flexible schedule 

• Ability to cross-train and learn unique skills across various departments 

• Free admission to Adventureland Theme Park/Waterpark and all select Entertainment parks on your days off 

• Invitations to exclusive company-sponsored employee events throughout the season