VP, Performance Marketing
Good People RecruitmentVP of Performance Marketing – Data-Driven Services Company
📍 Location: Fully Remote (U.S.-Based, East Coast Time Zone Preferred)
Are you a data-obsessed marketer with a proven track record of driving measurable growth and optimizing customer acquisition funnels? This is an exciting opportunity to lead performance marketing at a high-impact services company that partners with businesses to supercharge their growth through data, automation, and scalable systems.
About the Company
This innovative services company works across multiple industries to deliver insights and automation that fuel growth. As they expand their digital acquisition strategies, they’re looking for a VP of Performance Marketing to develop and execute campaigns that maximize ROI and drive measurable results across channels.
The Role
As VP of Performance Marketing, you will own customer acquisition and revenue growth through paid media, SEO, conversion rate optimization, and analytics. You’ll lead a small team and work closely with stakeholders across product, marketing, and analytics to ensure campaigns are high-performing, scalable, and aligned with business goals.
What You’ll Do
📊 Own Paid Media Strategy – Manage paid search, social, programmatic, and other digital channels to drive qualified leads and revenue.
📈 Optimize the Full Funnel – Lead A/B testing, landing page optimization, and CRO initiatives to boost conversion rates and lower CAC.
🔬 Analyze & Scale – Monitor KPIs, develop data-driven insights, and refine campaigns to maximize performance.
📧 Support Retention & Lifecycle – Collaborate with lifecycle and retention teams to ensure a seamless customer journey post-acquisition.
🤝 Collaborate Across Teams – Work closely with product, sales, and analytics teams to align performance marketing with broader company objectives.
📅 Forecast & Budget – Develop spend forecasts and own budget allocation to ensure efficient, profitable growth.
What You’ll Bring
✔️ 8+ years of experience in performance marketing, preferably in B2B or services-based businesses
✔️ Proven success scaling paid channels and achieving growth targets
✔️ Deep knowledge of digital ad platforms, conversion optimization, and marketing analytics
✔️ Data-driven approach and comfort managing marketing budgets and forecasts
✔️ Strong leadership skills with experience managing teams and collaborating cross-functionally
✔️ Excellent communication and analytical skills, with the ability to translate data into actionable insights
Why Join?
🌟 Drive growth at the intersection of data, automation, and marketing
📈 Fully remote role with autonomy and flexibility
🚀 Collaborate with a forward-thinking, high-impact team
🏆 Competitive compensation, performance incentives, and growth opportunities
If you’re a strategic performance marketer ready to own the full growth engine and drive real impact, we’d love to hear from you!