VP of Marketing

Founded by a team of military special operations veterans, self-starters, and top-tier technologists, the company is dedicated to preventing gun violence and mass shootings utilizing advanced Artificial Intelligence. Currently seeking a Vice President of Marketing with a veteran or law enforcement background who brings leadership experience and is ready to take on a full VP role, leading a B2B marketing team focused on driving rapid growth and scaling company valuation.

The Company

• A safety-focused organization founded in 2018 by military veterans and technologists dedicated to preventing school shooting tragedies.
• The company is driven by its founders’ experience as parents and veterans. It delivers a proactive, military-grade AI solution designed to reduce the risk of mass shootings and protect communities.
• Seeking a strategic, execution-focused marketing leader ready to step into VP-level responsibility. Reporting directly to the Co-Founder/CRO, this high-visibility role offers the opportunity to take full ownership of a growing function, build a scalable engine across demand generation, brand, and product marketing, and clearly communicate the company’s mission across all platforms.

The Compensation

• $140K - $185K Annual Base Salary Range plus Performance-Based Bonus and Options Commensurate with Experience

The Location

• Preference for candidates based fully onsite at Conshohocken, PA headquarters; hybrid remote option available for non-local CST/EST candidates with regular travel to headquarters required

The Benefits

• Company-Sponsored Medical (PPO & HDHP Plan Options), Dental (Cigna) & Vision (Cigna EyeMed) Coverage
• Flexible Spending Account (FSA) Options (Health Care & Dependent Care)
• Health Savings Account (HSA) Option with HDHP Plan Option
• Paid Time Off (PTO) Plan (15 Days/Year) & Paid Holidays
• Paid Parental Leave
• Basic Life Insurance & Supplemental AD&D Coverage
• Employee Assistance Program (EAP) (New York Life)
• Travel Assistance Coverage
• Voluntary Coverage Options
• Short-Term and Long-Term Disability (New York Life)
• Accident, Critical Illness & Hospital Care Insurance (Cigna)
• Legal Assistance Plan (MetLife)
• Pet Insurance Discounts (MetLife)

The Role

• Conduct comprehensive A/B testing across all digital channels (website, SEO, PPC, paid social, paid search, email campaigns, etc.) to ensure data-driven and evidence-based decision making.
• Develop and execute digital and traditional marketing campaigns across multiple platforms.
• Build and promote a compelling brand and corporate messaging to generate awareness and marketplace buzz.
• Demonstrate a proven track record in customer retention, partnership strategies, and co-op marketing plans.
• Communicate daily and frequently across key business units to ensure the company remains aligned with its revenue targets.
• Create and manage an annual marketing plan, event calendar, and marketing budget.
• Monitor the competitive landscape and implement measurable go-to-market strategies.
• Represent the company at industry events, demonstrations, showcases, and directly with customers, including potential PR and media appearances.
• Lead and align internal and external marketing team members toward shared goals.
• Champion the mission to leverage AI gun detection technology to help prevent mass shootings through measurable awareness, adoption, and partner engagement strategies.

The Background Profile

• U.S. Citizenship required
• Bachelor’s Degree in Marketing or relevant field; Master’s Degree a plus
• Prior military or law enforcement experience required
• 5–15 years of multifaceted experience spanning branding, content marketing, digital marketing, and demand generation
• Extensive background in B2B SaaS marketing with a track record of delivering $3M–$5M ARR growth year over year
• Proven ability to deliver measurable ARR growth across B2B sales funnels
• Expertise with CRM (Salesforce, HubSpot), Content/SEO (WordPress, with preferred experience on Kinsta-hosted sites), and Social Media Platforms (X, Instagram, Meta, LinkedIn)
• Demonstrated success leading diverse, decentralized marketing teams in high-growth startup environments, ideally evolving from hands-on expertise into strategic leadership
• Ability to be based full-time in Conshohocken, PA office or hybrid remote (only for CST/EST candidates) with regular travel to headquarters

The Ideal Candidate

• Background and passion for public safety technology (such as AI-powered threat detection or surveillance platforms) and/or AI-driven safety solutions, ideally with experience supporting adoption in government, education, or corporate sectors
• Comfortable rolling up their sleeves to lead strategy while diving into details as needed
• Demonstrates deep character, with absolute commitment to honesty, transparency, and alignment with the team’s mission
• High emotional intelligence and exceptional communication skills, thriving in an open and candid culture
• Strong organizational abilities with the composure to stay effective under pressure