Vice President, Digital Marketing Analytics
CMI Media Group
On-site
Philadelphia, Pennsylvania, United States
Description
Position at CMI Media Group
Vice President, Digital Marketing Analytics - Empowering Health Outcomes Through Data
Do you thrive on uncovering insights that drive strategic decisions? Are you passionate about the power of data to improve healthcare outcomes? CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and experienced Vice President, Digital Marketing Analytics to lead our talented team in delivering best-in-class analytical solutions for our clients.
In this role, you will:
- Lead the strategic direction of measurement and analysis plans, ensuring alignment with client business objectives.
- Oversee the analysis of campaign performance, identifying trends, opportunities, and providing actionable optimization recommendations.
- Serve as a trusted advisor and point of escalation for internal and external stakeholders, addressing analytical inquiries and providing data-driven insights.
- Collaborate with the Manager/Director to develop compelling reports and presentations that effectively communicate key findings and insights.
- Cultivate and strengthen client relationships, particularly within their analytics departments, fostering trust and demonstrating the value of our services.
- Spearhead the development and achievement of departmental objectives, setting ambitious goals and inspiring your team to achieve them.
- Remain at the forefront of the industry, exploring and evaluating new measurement methodologies and analytical technologies.
- Play an active role in new business development, leveraging your expertise to identify opportunities and develop innovative analytical solutions.
- Represent CMI Media Group at key industry events, showcasing our thought leadership and building relationships with industry peers.
You are a data-driven leader with:
- 10+ years of experience in analytics and research, with a strong focus on online direct marketing or online media performance analysis.
- 7+ years of experience building and managing high-performing teams, fostering a collaborative and results-oriented environment.
- Proven leadership skills and a track record of building strong client relationships, demonstrating exceptional communication and interpersonal skills.
- Experience managing and coordinating multiple projects across internal teams, prioritizing effectively and delivering high-quality work under tight deadlines.
- Experience or education in the pharmaceutical industry is a plus, demonstrating an understanding of the unique challenges and opportunities within this sector.
- Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus, showcasing your deep understanding of analytical methodologies.
Join CMI Media Group and make a difference:
At CMI Media Group, we believe in the power of data to improve healthcare outcomes. We are a team of passionate individuals dedicated to delivering exceptional results for our clients and making a positive impact on the world.