Sr Paid Media Strategist- YouTube

The Opportunity The Sr Paid Media Strategist is responsible for leading the paid social media strategy, with a focus on driving revenue and customer growth while adhering to budget and KPI targets. This role involves crafting the social media calendar, guiding a team of specialists, coordinating with internal and external partners, and serving as the main contact for strategic decisions related to Paid Social channels. The strategist will also lead optimization efforts and explore new opportunities to enhance the program's effectiveness. Strong leadership and strategic planning skills are essential for success in this position. This position is hybrid and based out of West Chester, PA. Must be able to be in office ~6 times a month. Who We Are QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. Your Impact Lead the paid media strategy and calendar, optimizing a multi-million dollar budget and identifying growth opportunities through data-driven insights. Collaborate with internal and external teams to enhance program effectiveness, overseeing creative direction to align with brand standards and channel optimization. Develop and implement targeting and segmentation strategies, communicate key updates, and explore new business opportunities to drive acquisition and revenue growth Develop and analyze detailed KPIs and reports to support Paid Media Marketing objectives. Collaborate with the Consumer Insights and Business Intelligence teams to interpret various metrics and results, including marketing attribution, proposing new initiatives to enhance outcomes through continuous testing. Utilize analytical insights to make proactive program optimizations, partnering with Marketing Operations to ensure data accuracy and effectively communicate goals, forecasts, results, and challenges Manage relationships with cross-functional teams, platform vendors, ad agencies, and internal departments to ensure alignment on strategy and calendar planning, dedicating time to collaborate with Specialists and Coordinators. Lead and guide Media Coordinators in developing and executing marketing plans in collaboration with stakeholders, while fostering and maintaining robust relationships with top vendors. Support the professional growth of Coordinators by setting clear goals, providing continuous coaching, and guiding their career development to enhance their skills and performance. What You Bring 3-5 years of experience Proficiency in using data analytics tools independently and possessing exceptional project management skills, with a strong attention to detail and the ability to make independent decisions within online marketing and eMarketing contexts. Education: Bachelors in marketing, communications, e-commerce, merchandising or related field; or equivalent experience If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers! For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance. Click Apply and log in with your existing account or create an account. This will allow you to check the status of your application at any time and receive the most up to date communications from our Talent Acquisition team. Join Our Team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. QVC Group has team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China. We’re an inspired and diverse team that comes together to combine shopping and entertainment for millions of highly discerning shoppers. It’s a fun, fast-paced world, and what really sets us apart is our culture and talent experience. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!