Social Media Marketing Strategist

Job Overview: 

The Social Media Strategist leads the planning, creation, implementation, and assessment of the University’s social media content, digital media strategies, and marketing initiatives. This role now includes videography, podcast production, drone operation, and the management of multiple social media accounts, including those for the University President, University Mascot, and special programs. The position is responsible for ensuring a strong, engaging, and consistent University presence across all relevant platforms while continuously identifying ways to enhance integrated marketing strategies and performance through branded content, academic program excellence, and outcomes in pursuit of enrollment goals.

Related Duties:

• Adherence to the University’s brand guidelines, as well as relevant accessibility guidelines (eg captioning for videos).
• Occasional work at off-campus recruitment or yield events
• Models civil and inclusive behavior when interacting with faculty, staff, students and visitors to the University.
• Upholds and promotes the Mission and Philosophy of the University and the Sisters of Mercy.  
• Preserves honesty and integrity in the professional affairs of the University; adheres to high standards of ethical practices and conduct. 

Work-Related Knowledge:

• Strong copywriting and verbal communication skills with the ability to articulate and adapt messaging and related elements across different social media sites.
• Tremendous attention to detail and flawless copyediting skills.
• Strong working knowledge of social media analytics and reporting.
• Working knowledge of the leading social media channels, including terms of service/terms of use and knowledge of leading current and future trends.
• Understanding of different demographic groups, including prospective students and families within all age groups in relation to their use of social media.
• Ability to reflect diverse demographics and develop inclusive social strategies, content and creative.
• Broad base of technical knowledge and skills needed to perform all assigned administrative duties.
• Organized, detail-oriented and the ability to transform data into actionable insights.
• Content-development skills including web-ready video. 

Education:

• Bachelor’s degree in Communications, Marketing, or related field.
• Master's degree preferred.  

Experience:

• Minimum of five years professional communications or marketing experience.
• Social media subject matter expert with at least three out of five years professional experience being immersed in social media.
• Strong experience in planning, organizing resources, establishing priorities, and launching creative and imaginative social campaigns, including contests and other strategies that drive user engagement.
• In-depth experience using social media to represent the online voice of an institution, company or organization, including day to-day community management.
• Experience managing an online community, including comment moderation and tactics to promote positive engagement with a brand
• Experience preferred in creating, coordinating, and managing live social media events, such as live-tweeting high profile events, moderating comments during Facebook Live broadcasts, facilitating Instagram Takeovers, etc.
• Multimedia and design experience including still photography, videography, and video editing.

(Equivalent combinations of education, licenses, certifications and/or experience may be considered.)