About Samuels Seafood Co.
Samuels Seafood Co. is a family-owned seafood company rooted in tradition, quality, and community. For generations, we’ve been dedicated to providing the freshest seafood and exceptional service to chefs, retailers, and seafood lovers alike. Our values—trust, quality, and genuine connection—guide everything we do, from dock to delivery.
In addition to Samuels’ robust wholesale division, we operate two Philadelphia-area retail seafood stores—Ippolito’s Seafood and Giuseppe’s Market. We are also home to a growing portfolio of private-label and specialty brands.
As we continue to grow our digital footprint and share the stories behind our seafood, we’re looking for a creative and detail-oriented Social Media Marketing Manager who can bring the spirit of Samuels Seafood Co. to life online.
Position Overview
The Social Media Marketing Manager will build and lead a dynamic social media strategy that highlights our brands’ personalities, seafood expertise, and our trusted reputation built over generations. This role blends creativity, community engagement, and data-driven marketing. We’re seeking someone who thrives in a team-centered, family-operated environment and is eager to showcase what makes Samuels Seafood Co. special.
Key Responsibilities
- Develop, implement, and manage a multi-brand social media strategy across platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, YouTube).
- Create original, engaging, and on-brand seafood-focused content including posts, reels, stories, videos, graphics, and behind-the-scenes profiles.
- Plan and maintain a social media content calendar aligned with product seasonality, promotions, industry events, private labels, holidays, staff, and business goals.
- Interact with followers, respond to comments/messages promptly and professionally, and cultivate an active online community around seafood, sustainability, and culinary inspiration.
- Monitor social media trends, tools, and best practices; bring forward new ideas to keep Samuels Seafood Co. fresh and competitive.
- Run paid social media campaigns, including influencer partnerships, audience targeting, budgeting, optimization, and performance reporting.
- Collaborate with leadership and cross-functional teams (sales, customer service, operations) to ensure accurate and consistent messaging.
- Track, analyze, and report social media performance metrics with actionable insights for continuous improvement.
- Capture on-site photos and short-form videos showcasing fresh seafood, behind-the-scenes operations, and our people.
- Leverage AI tools to support content ideation, captioning, analysis, or workflow efficiency.
- Maintain a brand voice rooted in authenticity, hospitality, and the heritage of a family-owned seafood company.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
- 2-3 years of social media management experience; experience with national family-owned, or food industry businesses is a plus.
- Demonstrated experience managing interactive communities responding to comments, DMs, and customer questions professionally and promptly.
- Strong understanding of social media platforms, content creation tools, and analytics dashboards.
- Excellent writing, visual storytelling, and communication skills.
- Basic photo design and video editing abilities (e.g., Canva, Adobe Creative Suite, CapCut, or similar).
- Familiarity with AI or content automation tools is a plus.
- Experience with paid advertising on Meta, TikTok, or Google Ads.
- Highly organized, proactive, and comfortable working in a fast-paced environment.
- Ability to adapt quickly and manage multiple projects simultaneously.
What We Offer
- A supportive, family-oriented workplace with deep roots and strong values.
- Opportunities to bring your creative ideas to life and make a direct impact on brand visibility and growth.
- Competitive pay.
- Employee discounts on Samuels Seafood Co. products.
How to Apply
Please send your résumé, a brief cover letter, and links or samples of your social media work to hr@samuelsseafood.com
We look forward to welcoming a creative storyteller who’s excited to help share the Samuels Seafood Co. legacy with the world!