Social Media Manager

Come join our Goddard Systems, LLC (GSL) corporate team! We are a great place to work and offer many employee-friendly perks and benefits. GSL is the manager of the Goddard School franchise system that supports over 650 schools which delivers a high-quality, play-based learning program to families all over the United States. Our successful franchise business model supports franchisees through partnerships with teams of seasoned professionals who draw over 30 years of business, marketing, IT, franchise, finance, and education experience. Because of this, The Goddard School has grown into an institution that parents and families trust, reaching more than 90,000 students in 38 states – and growing.

Position Summary

You’ll manage The Goddard School’s national organic social presence; leading daily execution, managing our social content agency and creating authentic, real-time content that captures the heart of our Schools. You’ll help bring brand campaigns to life online, grow engagement across platforms and support local Schools in telling their own stories, too.

If you’re a creative storyteller with strong social instincts, great collaboration skills and an eye for what makes content click, you’ll feel right at home here.

Responsibilities

Content Strategy & Planning

• Partner with the Director of Brand Marketing and agency teams to activate The Goddard School’s social strategy across platforms.
• Lead monthly briefings with our content agency to guide proactive content development tied to brand priorities, campaigns and cultural moments.
• Maintain the social content calendar across platforms (Facebook, Instagram, TikTok, YouTube, Reddit) and ensure messaging stays consistent and on brand.
• Keep a pulse on platform trends, parent conversations and competitor activity to inform content opportunities.

Creative Execution

• Produce and publish reactive, real-time content that reflects the warmth and wonder of The Goddard School; from parent-friendly posts to fun classroom moments.
• Partner with our in-house creative team and agency partners to bring ideas to life through photos, videos, Reels, stories and carousels.
• Schedule and/or attend occasional photo and video shoots to capture behind-the-scenes content and help shape social-first storytelling.

Channel Management & Growth

• Manage daily posting and engagement across brand channels, ensuring every touchpoint feels human, helpful and distinctly Goddard.
• Optimize cadence, captions and formats to grow reach and engagement.
• Identify new features, tools and trends worth testing to keep our brand experience fresh.

Community Engagement

• Monitor and respond to messages, tags and comments with empathy, warmth and accuracy – building a sense of trust and connection with parents.
• Find opportunities to surprise and delight families with timely, thoughtful interactions.

Influencer & UGC Support

• Manage the day-to-day operations of our Employee Content Creator Program, helping School faculty share authentic stories from inside our schools.
• Partner cross-functionally to expand the program’s reach and bring more parent and family voices into our content ecosystem.
• Support influencer and creator campaigns in partnership with agency teams to amplify brand storytelling.

Franchise Support & Enablement

• Help franchise owners feel confident showing up on social media by providing tools, templates and scalable best practices.
• Conduct training and create how-to resources focused on organic social strategies, content planning and SEO-friendly storytelling.
• Encourage adoption of our social media management tool by showcasing its benefits, ease of use and impact on local visibility and School operations.

Performance & Analytics

• Monitor performance metrics across channels, analyze trends and share insights that help evolve our content approach.
• Translate data into simple, actionable recommendations to improve engagement and storytelling.
• Stay curious about emerging trends, algorithm changes and best practices and bring fresh ideas forward regularly.

Who You Are

• A creative, data-savvy social media marketer with at least 5 years of experience managing content and community for a consumer-facing brand, with hands-on content creation or production experience preferred (bonus points for franchise, retail, restaurant or hospitality).
• Skilled at turning brand strategy into social-ready ideas that drive engagement and connection.
• Comfortable briefing agencies, giving clear creative direction and collaboration across teams.
• A strong writer and visual thinker with excellent attention to detail and tone.
• Proactive, organized and ready to jump in on a trend or opportunity at a moment’s notice.

There will be periodic requirements to travel for in-person events, at the discretion of your manager or the requirement of the company.