Social Media Expert
PEC
Full-time
On-site
Blue Bell, Pennsylvania, United States
Job Summary
We are seeking an experienced Social Media Expert to join our team. This role is for a skilled professional with deep expertise in developing and executing data-driven social media strategies. The ideal candidate must have proven, hands-on experience with all major social media platforms and a passion for building an engaging brand narrative that drives business results.
We are not currently accepting applicants who require sponsorship to work in the U.S.
What You'll Do
- Translate complex business objectives and brand messaging into compelling, platform-specific social media content and campaigns.
- Develop, execute, and manage our organic and paid social media presence on platforms including, but not limited to: LinkedIn, FB, and Twitter/X.
- Determine the optimal content strategy, including format, tone, and cadence, ensuring our brand voice drives all communication.
- Create and curate engaging content, including thought leadership articles, case studies, infographics, and short-form video.
- Monitor, listen, and engage with our online community, transforming followers into brand advocates.
- Optimize social media channels and campaigns for maximum reach, engagement, and lead generation.
- Collaborate with internal experts and stakeholders to amplify their insights and establish them as industry leaders.
- Analyze campaign performance to find opportunities for improvement.
- Assist with integrating social media into broader content marketing and PR strategies.
Required Skills & Experience
- 5+ years of social media marketing experience, demonstrated by a strong portfolio of successful campaigns and channel growth.
- Deep Expertise in B2B Social Media Strategy.
- Required proficiency with social media management and analytics tools like Sprout Social, Hootsuite, and Google Analytics in a professional environment.
- Expert knowledge of digital marketing principles: Content strategy, community management, SEO, and paid social advertising.
- Required experience with campaign management: Proven success in planning, executing, and reporting on paid social campaigns on LinkedIn and other platforms.
- A passion for digital storytelling and a driven attitude towards learning new marketing technologies and best practices.
Preferred Qualifications
- Experience in the learning/training or professional services industry.
- Graphic design and video editing skills (e.g., Figma, Canva, Adobe Creative Suite).
- Familiarity with marketing automation platforms like HubSpot or Marketo.
Who We Are
We are a team of experienced and ambitious engineers and creative people who are working on reimagining learning with a next-generation collaboration solution. We are motivated, ambitious, and ready to join forces with you to take on the digital world!
PEC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We are a team of experienced and ambitious engineers and creative people who are working on reimagining learning with a next-generation collaboration solution. We are motivated, ambitious, and ready to join forces with you to take on the digital world!
PEC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Flexible work from home options available.
Compensation: $50,000.00 per year