Social Media Coordinator

Status: Full time, non-exempt, hourly

Department/Division: Sales/Marketing

Reports to: Marketing Manager

Location: Star® Roses and Plants, West Grove, PA / Hybrid (3 days in the office and 2 days in home office)

Schedule: Monday–Friday, 8:00 am–4:30 pm

The opportunity.

As the Social Media Coordinator, you will lead social media strategy and execution for all Star® Roses and Plants platforms. Across our company and brand accounts, we reach both B2B and B2C audiences, and you’ll engage with both regularly. The successful candidate will have the unique ability to think creatively and strategically each day. We’re ready to hear your fun new ideas for content as well as how they fit into your larger social strategy to engage and grow our community! One day you may be filming a Reel in a greenhouse full of roses and the next you might be building a strategy for growing our LinkedIn following with fresh, industry-specific content. At the end of the day, if you’re passionate about plants and gardening and want to bring beauty and inspiration to the internet, we hope you’ll apply!

Responsibilities you can expect.

• Work in collaboration with the Marketing team to develop and implement annual social media plan in alignment with Marketing goals
• Run all social media accounts for company and our brands across multiple platforms
• Create, proof, edit and schedule content tailored for each platform
• Monitor and respond to interactions across multiple channels   
• Work in collaboration with the Marketing Manager to execute digital advertising strategies and campaigns
• Collaborate with the Photographer/Videographer to produce original social media assets
• Work with the Communications Manager to identify and maintain influencer partnerships    
• Track social media trends and emerging best practices to help grow engagement and following
• Use analytics to measure performance, optimize strategies, and report results monthly, quarterly, and annually
• Champion social media excellence across SRP, educating internal teams as needed
• Assume additional responsibilities as required 

A few logistics.

You can expect a normal office work environment. This includes sitting, standing, bending, reaching, a normal range of hearing and vision, and ability to lift up to 50 pounds. You’ll need manual dexterity sufficient to operate standard office equipment and the ability to walk and drive to locations. Travel requirements are minimal (0–10%) to visit various local tradeshows, company events, photoshoots, etc.

You have this.

• Minimum 1 year of professional experience in social media management; degree in communications, marketing, or related field preferred
• Ability to plan content strategically, organize and manage multiple projects, and meet deadlines
• Creative eye for using photography and video to tell stories across digital platforms
• Excellent communication skills and ability to work both independently and collaboratively
• Proficient with major social media management tools (e.g. Meta Business Suite, Sprout Social, Later) and Microsoft Office suite

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or abilities required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

We have this.

• Medical, dental, and vision offered to employees and their families
• HSA + FSA options
• Paid time off + paid holidays
• Company paid for STD + life insurance
• LTD and additional life insurance options
• 401(k) retirement plan + company match + profit sharing
• Employee growth and development
• Tuition reimbursement

About Us

Over 125 years of horticultural history: that’s a good start. Our unique structure as both an IP company and wholesale plant distributor has given us the opportunity to make a positive impact on numerous aspects of the industry. With innovation at the forefront of everything we do, our team contributes to the research and development, breeding, and introduction of novel plant genetics that possess the traits needed for young plant growers to be successful. Our production department, sales team, and network of supplier partners are passionate about the mission of getting these unique plants to the right customers. Our plant brands include The Knock Out® Family of Roses, Drift® Roses, Bushel and Berry® and Bloomables®.