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Social Media & Content Creator

Newark
Full-time
On-site
Newark, Delaware, United States

We are looking for team members who want to be a part of a growing hospitality group!  Made up of 5 award-winning brands (Buffalo Wild Wings, Limestone BBQ and Bourbon, eggspectation, Jersey Mike’s Subs, Buffalo Wild Wings GO) we offer many opportunities for growth across franchise and independent brands.

Position Overview:

High 5 Hospitality is seeking a creative and strategic Social Media & Digital Marketing Specialist to elevate the online presence of our growing portfolio of brands. This role is ideal for a content creator and storyteller who thrives in a fast-paced environment, brings bold ideas to the table, and understands how to connect with digital audiences in the hospitality and restaurant space.

  • Key Responsibilities:
  • Develop and execute tailored social media strategies for multiple brands including Buffalo Wild Wings, Limestone BBQ and Bourbon, eggspectation, Jersey Mike’s, and BWW GO.

  •  Create engaging and brand-aligned content such as graphics, video, and copy across platforms like Instagram, Facebook, TikTok, and LinkedIn.

  • Actively manage social media communities—responding to messages, comments, and reviews in a professional and timely manner.

  •  Leverage scheduling and analytics tools (e.g., Meta Business Suite, Sprout Social) to plan, monitor, and report on campaign performance.

  •  Collaborate with internal departments (HR, Operations) to support recruitment marketing, events, promotions, and product launches and external vendors for geofencing, retargeting,  and banner ads.

  • Stay informed on emerging digital trends and competitor activity to keep our strategy fresh and impactful.

  • Support paid advertising campaigns through content creation and basic ad management.

  •  Assist with email marketing and minor website content updates as needed.

  • Learn and implement Toast and Jersey Mike’s marketing platforms to drive restaurant traffic and guest engagement.


Qualifications:
  • 1–3 years of experience in social media or digital marketing roles.

  •  Strong content creation skills using tools like Canva and Adobe Creative Suite.

  • Excellent writing and verbal communication abilities.

  •  Experience using social media scheduling and analytics platforms.

  •  Highly organized with the ability to prioritize multiple projects.

  •  Passion for hospitality, food culture, and community engagement


  • Preferred Skills:

  • Photography and video editing

  • Familiarity with paid social/digital ads (Meta, Google, etc.)

  • Ability to adjust brand voice for different audiences and platforms

  • Experience working in restaurant or hospitality marketing

  • Basic understanding of SEO best practices and how they apply to content strategy


We offer

  • Competitive pay

  • Discounted meals

  • Tuition Reimbursement

  • Benefits and PTO (based on meeting hours requirements)

  • 401k

  • Values - based leadership

  • Opportunity for Advancement

  • Flexible scheduling