Senior Marketing Specialist

How You Will Help:

We’re looking for a Senior Marketing Specialist to support two high-visibility functions: our marketing events strategy including the annual client and partner summit, and the sales enablement materials that supports both our B2B and B2B2C markets. This is a generalist role that sits at the intersection of event execution, product marketing, and light creative work — and is ideal for someone who is organized, client-aware, and ready to own meaningful programs with limited oversight.

Responsibilities:

Sales Enablement & Content

• Develop and maintain core sales enablement materials including one-pagers, pitch decks, product briefs, discovery frameworks, and proposal templates across NeuroFlow’s product portfolio
• Partner with Product Marketing, Sales, and CS to translate complex clinical and technical capabilities into audience-calibrated, outcomes-oriented content for health system and health plan buyers
• Build and refresh client-specific collateral in coordination with CS and Account Management
• Partner with client success on employer engagement talk tracks and acquisition support for new enrollments
• Own ongoing product marketing for our consumer engagement platform Onward, including consumer-facing activation messaging, onboarding content, and talk tracks that help health system, health plan, and employer customers drive platform adoption.

Event Support & Execution

• Serve as the internal lead for NeuroFlow's annual client and partner summit, managing our external events consultant, budget tracking, registration, hotel logistics, agenda coordination, and run-of-show
• Build and maintain all event communications including HubSpot email sequences, attendee tracking, and weekly CS updates
• Manage NeuroFlow's presence at external industry conferences and tradeshows — including identifying relevant events, coordinating team registration, arranging logistics, and ensuring materials and swag are prepared and shipped
• Maintain the annual events calendar, tracking upcoming conferences, submission deadlines, and sponsorship opportunities across the healthcare and behavioral health landscape

About You:

• 4-6 years of B2B marketing experience, ideally in healthcare, health tech, or a similarly complex industry
• Demonstrated experience creating sales enablement materials — you can write a tight one-pager, structure a pitch deck, and simplify technical content for a non-technical buyer
• Strong project management skills; comfortable holding multiple workstreams and communicating proactively with cross-functional partners
• Proficiency with HubSpot, WordPress, Google Workspace, and presentation tools; comfortable with light design edits in Canva or Google Slides
• Experience coordinating events or large programs end-to-end, including vendor management
• Excellent written communication skills with a clear, concise, audience-first style
• Familiarity with consumer mobile app activation, member engagement programs, or employer group clients (nice to have)
• Prior exposure to health plan, health system, or employer benefit environments (nice to have)

Company Benefits:

*Applicable for full time employees

Flexible work schedule, unlimited PTO, physical and mental wellness benefits, medical coverage, parental leave, 401K, company-sponsored events, referral program, onsite gym, dog friendly office, snacks in the office, commuter benefits, onsite massages.

What We Believe:

NeuroFlow is a proud equal opportunity employer. Every day we are working to tackle the mental health crisis in America, and in order to do that well, we need diverse voices, experiences, and perspectives at the table. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. 

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are typically done which will ensure an equal employment opportunity without imposing undue hardship on NeuroFlow. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.

As a HIPAA compliant organization

All team members shall:

1. Act in accordance with NeuroFlow’s Information Security Policies.
2. Protect organizational assets from unauthorized access, disclosure, modification, destruction or interference.
3. Report security events or other risks to the organization
4. Execute organizational security processes or activities
5. Perform security responsibilities that defined and communicated for their role
6. Be responsible for their actions regarding the security of organization