Senior Marketing Manager

Our Sr. Marketing Manager will be responsible for developing, managing, executing, and analyzing all marketing strategies. They will collaborate with internal teams to develop and align marketing efforts with measurable business objectives. In addition, this individual will be viewed as the Brand Guardian as they provide experienced guidance for brand initiatives, lead generation, webinars, and Social Media. This role requires a strong understanding of business-to-business (B2B) marketing. 

 Responsibilities: 

• Manages and executes all conference strategies
• Actively develop and curate engaging content for our website, social media, and other online channels to captivate and inform our audience
• Use data-driven insights to inform and adjust marketing strategies. Monitor and analyze campaign performance, providing actionable insights to optimize effectiveness.
• Collaborates with the Sales and Business Development team to align marketing efforts with clear and measurable business objectives 
• Assist in the design and production of digital materials, presentation decks, and event collateral to support our marketing efforts. 
• Provides leadership and guidance for Lead generation strategy (BDR)
• Monitors and provides recommendations for SEO and updates as needed
• Drives the use of CRM to manage current and potential Partner programs
• Serves as Brand Guardian building on current initiatives: Awards, Social Media, Webinars, and use cases

•  Bachelor's degree in Marketing, Public Relations, Business, or a related major
• 10-12 years of B2B Marketing or relevant experience
• Healthcare-Technology experience preferred
• Demonstrates the ability to create and maintain strong relationships
• Independent problem solving