Senior Manager, Alliance Partner Marketing

Position Overview

The Senior Manager of Alliance Partner Marketing is a global strategic and operational leadership role responsible for driving co-marketing strategies with our Alliance partners (Implementation providers, accounting and consulting firms), ensuring alignment with global demand programs and indirect sales priorities. This leader will oversee joint go-to-market planning, campaign execution, and performance optimization across strategic alliance partners. The role leverages cross-functional collaboration to maximize campaign effectiveness and support the localization initiatives of overarching campaigns. Additionally, the Senior Manager will lead a team of Alliance Partner Marketing Managers, ensuring alignment with demand generation goals and consistent execution across regions. This role reports to the Director of Global Partner Marketing.

Key Responsibilities

Strategy & Planning:

• Define and lead co-marketing strategies for alliance partners, aligning with global demand and sales priorities.
• Focus on Tier 1/strategic alliances and technology partners, with scalable motions for Tier 2/advisory practices as needed.

Joint GTM Execution:

• Lead joint GTM planning with partner sales leaders and ecosystem executives to synchronize marketing calendars, investments, and shared KPIs.

Narrative Development:

• Translate corporate and solution messaging into partner-ready narratives and “better together” plays.

Relationship Management:

• Develop and maintain 1:1 relationships with key marketers for priority partners.
• Guide teams on joint thought leadership opportunities (e.g., publications, webinars).

Campaign Management:

• Oversee co-marketing campaign execution, including joint digital activations, events, webinars, executive sessions, content syndication, and thought leadership programs.
•  Ensure campaigns are executed on time and deliver measurable pipeline impact.

Team Leadership:

• Manage and mentor a team of Partner Marketers aligned to alliance partners, building repeatable frameworks, playbooks, and templates for partner co-marketing execution.

Escalation Point:

• Act as the escalation point for campaign prioritization, co-branding approvals, and MDF allocation decisions.

Performance Management:

• Track and report performance across partner campaigns (pipeline contribution, MQLs, MDF ROI)

Optimization:

• Apply AI and analytics to optimize targeting, budget allocation, and campaign performance in real time.
• Maintain feedback loops with partners, Sales, and Field teams to continuously improve joint programs.

Qualifications

• Proven experience leading global partner marketing strategies for alliance partners.
• Expertise in managing multi-touch campaigns (digital, events, co-branded content, webinars).
• Strong ability to translate demand strategy/plans into joint partner-ready plays.
• Team leadership and stakeholder collaboration across Sales, Alliances, Field, and Marketing Ops.
• Skilled communicator, comfortable influencing partner executives and internal stakeholders.
• Data & AI-driven optimization: pipeline attribution, campaign ROI analysis, MDF effectiveness tracking.

• Proficient in leveraging AI/automation for targeting, budget allocation, and campaign personalization.

• Strong analytical skills to identify high-performing plays and recommend scalable best practices.
• Experience driving the adoption of new processes, tools, and workflows across global teams.

Leadership Competencies – “The Winning Way”

• Communicate with Clarity: Be clear, concise, and actionable; provide and seek meaningful feedback.
• Act with Urgency: Embrace an agile, 80/20 approach to drive progress over perfection.
• Work with Purpose: Exhibit a “We Can” mindset; align personal objectives to team results.
• Drive to Decision: Set clear decision points and individual accountability to achieve customer outcomes.
• Own the Outcome: Define milestones and intended results; demonstrate unwavering support for decisions.

COMMENTS:

The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time.

Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.

In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.

Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.

*In no case will your pay fall below applicable local minimum wage requirements.