Senior Director Marketing

• Provide direct supervision and people management, reporting to the VP of System Marketing & Brand.
• Solve complex problems and identify solutions from a broad perspective, working independently in the most complex situations.
• Develop proactive strategies, plans, and initiatives in partnership with clients to achieve organizational priorities and objectives.
• Understand the business objectives at various levels and apply that understanding to develop a comprehensive marketing, communication, and community engagement strategy.
• Identify, evaluate, and recommend target audience(s), market(s), product(s), program(s), and/or service opportunities based on market/audience needs.
• Act as a strong fiscal steward, overseeing the system marketing budget to ensure the highest marketing return on investment.
• Lead a cross-functional team of marketing, communications, and digital engagement experts to co-create tactical plans and successfully deploy them.
• Utilize department resources efficiently in a matrix-model environment.
• Stay abreast of external and internal trends and business landscape that could impact the strategy and adapt plans accordingly.
• Monitor local, regional, and national issues that may impact the organization's brand or operations.
• Collaborate with senior directors and peers to implement plans and monitor progress.
• Track and report process and outcome metrics, including customer leads, conversion rates, revenue generated, and awareness metrics.
• Establish yourself as a trusted advisor and counselor to clients, managing their expectations through transparent and frequent communication.
• Present recommendations, plans, status reports, and metrics to clients and leadership.
• Look for synergies to increase share of health and share of wallet through cross-promotion, cross-sell, upsell opportunities, and community engagement.
• Implement a grass-roots health promotion campaign to support the mission, vision and values of the organization.
• Align community relations plans strategically with business development and marketing plans for each region.
• Manage the implementation of community relations activities through cross-teamwork with communications, health plan, education, fundraising, and operations.
• Ensure accurate representation of the organization at key community/regional events and meetings.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.