Senior Content Marketing Specialist

Sr. Marketing Specialist – House Brands 
Responsibilities & Expectations 

This role supports the growth of Almo’s house brands by ensuring best-in-class product launches, digital shelf readiness, and marketing execution across key retail channels. The Sr. Marketing Specialist serves as the operational engine behind house brand marketing programs, coordinating cross-functional teams to ensure products launch successfully and marketing programs execute efficiently. 

Core Responsibilities 

Product Launch Management 
Own the operational execution of new product launches for assigned house brands. 

• Manage end-to-end product launch timelines for new SKUs. 
• Coordinate cross-functional launch readiness across marketing, product management, creative, sales, and content teams. 
• Ensure all assets, content, and launch requirements are completed prior to go-live. 
• Brief all creative needs through Wrike and manage deliverables with the creative team. 
• Coordinate product photography, video shoots, and asset development for new launches or content optimization. 
• Work closely with product management to ensure all factory/vendor assets are received on time to meet launch timelines. 

Digital Shelf & PDP Readiness 
Ensure all house brand products have high-quality, conversion-optimized product pages. 

• Serve as quality gatekeeper for product detail pages (PDPs) across retail channels. 
• Ensure PDP content accuracy, completeness, and brand alignment. 
• Coordinate creation of product images, videos, comparison charts, and enhanced content. 
• Identify and develop key product USPs based on product management input, consumer insights, and category trends. 
• Monitor and improve digital shelf readiness including:
  • Product content completeness 
  • PDP imagery and video 
  • Product descriptions and feature callouts 
  • FAQs and consumer education 
  • Review generation 
• Work with customer content teams to understand retailer-specific content requirements and ensure all assets are created and optimized. 
• Partner with customer service teams to identify common customer questions and ensure they are addressed through product content. 

Campaign & Content Coordination 
Coordinate execution of house brand marketing initiatives across key channels. 

• Manage marketing calendars and campaign timelines.
• Coordinate launches with execution of marketing programs including 
• Partner with the digital marketing team to align advertising creative and content needs. 
• Manage development of marketing assets including imagery, video, and copywriting. 
• Support seasonal campaigns and product promotions. 

Cross-Functional Coordination 
Act as the operational connector between marketing and other internal teams. 

• Work closely with product management, creative, sales, customer service, and digital marketing to ensure marketing priorities are executed. 
• Coordinate priority SKU launches and optimization projects with sales and content teams. 
• Ensure all marketing and content assets remain organized, accessible, and up to date within brand folders and systems. 

Success in this role will be measured by the ability to: 

• Execute efficient and scalable product launch processes 
• Ensure strong digital shelf readiness at product launch 
• Maintain high-quality product content across channels 
• Support improvements in organic rank, conversion rate, and customer engagement 
• Deliver launches and assets that align to marketing programs and brand priorities