SBC Communications & PR Manager

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Day - 08 Hour (United States of America)

This is a Stanford Blood Center job.

A Brief Overview
The Communications and Public Relations Manager will oversee the communications and public relations vendors; strategize, lead and execute messaging and public relations campaigns and initiatives that help raise the profile of Stanford Blood Center (SBC) in the community, ensuring the continued development of the SBC brand story for both internal and external stakeholders; define the brand narrative in keeping with organizational objectives, and oversee the quality and consistency of messaging across all channels; oversee and frequently execute public relations, internal and external communications, daily production-related and critical need, research-related and regulatory change control communications, and support marketing campaigns and initiatives through management of content for deliverables and project communications.

Locations
Stanford Blood Center

What you will do

• Content and Communications Strategy and Direction • Develop, implement, and evaluate strategic communications plans to support business objectives and organizational priorities. • Identify and develop new communication initiatives in collaboration with Marketing and Communications team members, leveraging market insights and data. • Lead the execution of measurable messaging campaigns, tracking performance through KPIs and analytics to optimize impact. • Guide the development of messaging frameworks, ensuring brand voice consistency across digital outreach, social media, email, and text messaging. • Collaborate with the broader team to set engagement goals, implement best practices, and evaluate performance across digital platforms. • Monitor industry trends, emerging communication opportunities, and potential risks, advising leadership on best practices and innovations. • Ensure accuracy, consistency, and relevance of all communications materials, core messaging and branding documents, and public-facing content. • Provide oversight for communications related to large-scale organizational initiatives such as the Diversity, Equity, Inclusion, and Accessibility (DEI-A) program. • Maintain the communications budget, ensuring effective resource allocation for strategic initiatives.
• Internal/External Communications • Oversee and execute executive, internal, and external messaging, ensuring consistency across all channels (face-to-face, social, email, text, website, mobile app, digital, print, and broadcast). • Provide strategic oversight of messaging related to blood need, donor engagement, and key initiatives. • Oversee and contribute to the development of print and digital content, including newsletters, website updates, feature stories, and branded publications. • Guide and execute the creation of executive and organizational communications, ensuring clarity, consistency, and engagement. • Align content strategies with broader PR and digital marketing initiatives. • Ensure brand voice consistency across all platforms and publications. • Collaborate with design, marketing, and other teams to maintain high-quality visual and written content. • Oversee the internally developed communications and external PR vendors, ensuring high-quality execution of internal and external publications, media relations, and communication deliverables. • Foster collaboration across teams and identify professional development opportunities for team members. • Provide coaching and performance feedback to other content creators.
• Public Relations, Crisis Communications and Media Management • Serve as the primary spokesperson for the organization, managing media interactions, public speaking engagements, and industry representation. • Write, review, and place press releases, media alerts, and PR-related materials. • Develop and execute thought leadership strategies to elevate the organization’s industry presence. • Lead media training efforts for leadership and other key spokespersons. • Plan and coordinate press conferences, media briefings, and public events. • Develop and manage proactive and reactive crisis communication strategies. • Perform tracking and analysis of media coverage and PR campaign effectiveness.
• Industry Collaboration and Public Partnerships • Identify and cultivate public and media partnerships to increase earned media coverage. • Coordinate with industry partners on national and regional media and communications initiatives. • Participate in regional and/or national industry committees and meetings, ensuring the blood center remains a leading industry voice.
• Comply with governmental regulations and Stanford Health Care and Blood Center policies regarding health and safety. Observe and support good health and safety practices.
• Strictly observe privacy and security related policies, procedures and practices to preserve the integrity and confidentiality of medical and other sensitive information pertaining to donors, patients, research subjects, and employees. Act as a responsible information steward and treats information as sensitive and confidential in accordance with federal and state laws and with professional ethics, accreditation standards and legal requirements. Do not disclose protected health information inappropriately.
• May be required to enter areas where other individuals work with human blood; potential may exist for unanticipated exposure to bloodborne pathogens by splash or spill.

Education Qualifications

• Bachelor's Degree in English, Journalism, Communications, or a comparable field Required

Experience Qualifications

• 3+ years to 5 years minimum experience writing, editing, proofreading or overseeing content development/content marketing Required and
• 3+ years to 5 years minimum experience with creating design deliverables; design experience in Adobe software Preferred and
• 3+ years to 5 years Public and/or Media Relations experience Knowledge of or experience in the healthcare industry Preferred

Required Knowledge, Skills and Abilities

• Strong verbal and written communication skills with the ability to tailor messaging for internal and external audiences.
• Ability to build and maintain effective relationships with media, influencers, and key stakeholders.
• Ability to develop and execute communication strategies aligned with organizational objectives.
• Proven ability to write, edit, and evaluate content for diverse communication channels.
• Lead experience with the ability to drive results, provide strategic direction, and mentor team members.
• Strong project management skills, including the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Ability to work effectively with individuals at all levels of the organization.
• Knowledge of media strategies and best practices for disseminating information effectively.
• Experience as an on-camera or radio spokesperson for broadcast media interviews.
• Demonstrated ability to leverage print, digital, and social media to create and distribute engaging, brand-aligned messaging.
• Strong interpersonal and collaboration skills to work with cross-functional teams, vendors, and third-party service providers.
• Self-motivated and detail-oriented, with strong organizational and time management skills.
• Experience distilling complex ideas into clear, compelling communications.
• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and Adobe Creative Suite (with expertise in InDesign).

Preferred Knowledge, Skills and Abilities

• Experience managing multiple high-profile projects simultaneously with a range of stakeholders.
• Knowledge of website content management systems (e.g., WordPress, CRMs) and digital marketing tools and software packages.
• Familiarity with SEO, email marketing platforms, and analytics tools to measure communications effectiveness.
• Hands-on experience with video production, photography, and post-production editing.
• Proven ability to stay ahead of emerging digital communication trends and technologies.
• Experience in healthcare, nonprofit, or blood banking industries.
• Ability to read/write in Spanish.

Physical Demands and Work Conditions

Physical Demands

• Frequent Sitting.
• Occasional Walking.
• Occasional Standing.
• Constant Hand Use.
• Constant Repetitive Motion Hand Use. Keyboarding

Lifting

• Occasional lifting of 0 - 10 lbs. 1 to 4 in height
• Occasional lifting of 11 - 20 lbs. 1 to 4 in height
• lifting of 21 - 30 lbs. 0 to 0 in height
• lifting of 31 - 40 lbs. 0 to 0 in height
• lifting of 40+ lbs. 0 to 0 in height

Carrying

• Occasional lifting of 0 - 10 lbs. 1 to 20 in height
• Occasional lifting of 11 - 20 lbs. 1 to 20 in height
• lifting of 21 - 30 lbs. 0 to 0 in height
• lifting of 31 - 40 lbs. 0 to 0 in height
• lifting of 40+ lbs. 0 to 0 in height

Blood Borne Pathogens

• Category III - Tasks that involve NO exposure to blood, body fluids or tissues, and Category I tasks that are not a condition of employment

These principles apply to ALL employees:

SHC Commitment to Providing an Exceptional Patient & Family Experience

Stanford Health Care sets a high standard for delivering value and an exceptional experience for our patients and families. Candidates for employment and existing employees must adopt and execute C-I-CARE standards for all of patients, families and towards each other. C-I-CARE is the foundation of Stanford’s patient-experience and represents a framework for patient-centered interactions. Simply put, we do what it takes to enable and empower patients and families to focus on health, healing and recovery.

You will do this by executing against our three experience pillars, from the patient and family’s perspective:

• Know Me: Anticipate my needs and status to deliver effective care
• Show Me the Way: Guide and prompt my actions to arrive at better outcomes and better health
• Coordinate for Me: Own the complexity of my care through coordination

Equal Opportunity Employer Stanford Health Care (SHC) strongly values diversity and is committed to equal opportunity and non-discrimination in all of its policies and practices, including the area of employment. Accordingly, SHC does not discriminate against any person on the basis of race, color, sex, sexual orientation or gender identity and/or expression, religion, age, national or ethnic origin, political beliefs, marital status, medical condition, genetic information, veteran status, or disability, or the perception of any of the above. People of all genders, members of all racial and ethnic groups, people with disabilities, and veterans are encouraged to apply. Qualified applicants with criminal convictions will be considered after an individualized assessment of the conviction and the job requirements.

Base Pay Scale: Generally starting at $50.67 - $65.87 per hour

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training. This pay scale is not a promise of a particular wage.