REGIONAL MARKETING MANAGER
AAMCO is an established Automotive Industry Leader in business for more than 60+ years! Become a part of our cutting-edge, dynamic corporate Marketing Team based in Horsham, PA. with a hybrid work schedule. This position also offers remote work options for those outside of the Horsham area. We offer competitive compensation, outstanding insured benefits, PTO, and a company sponsored 401(k) Plan with employer matching contributions!
GENERAL DESCRIPTION:
This person will develop and execute marketing initiatives, measurements and analysis, as well as articulation of results/insights of the marketing programs. As a key member of the Marketing team, this person will leverage advertising data and internal data to provide insights and information to make marketing programs optimally effective.
JOB DUTIES AND RESPONSIBILITIES:
- The right candidate will be a process-driven thinker who is comfortable taking initiatives for a continuous improvement mentality.
- Provide actionable and insightful information from marketing programs across all marketing channels. Assessing opportunities to improve customer profitability, validating and tracking program performance,
- Develop and direct a variety of fact based marketing tools and analysis that aid franchisees in driving traffic to their centers
- Develop, maintain and evaluate effective measurements and produce metrics for return on marketing investment analyses and data collection.
- Work with 3rd party marketing partners to evaluate program performance and provide insights to enhance ROI and marketing effectiveness..
- Control ROI with thorough and thoughtful optimization
- Work with franchisees and markets to optimize marketing spend
- Guide franchise and markets as to their most effective marketing channels
- Improve traffic to centers via digital marketing as well as managing and supporting direct mail and saturated mail channels
- Understand and provide support to franchisees on retention marketing.
- Complete analysis on retention marketing and assist franchisees on metrics
- Closely monitor campaigns and resolve campaign discrepancies
- Prepare campaign performance reports and post-campaign analysis
- Participate in strategic marketing decisions for a variety of customer segments, advertising, direct marketing, and promotional issues.
- Synthesize data into messages and very succinct presentations that aid in managerial decision making.
- Provide general marketing support to assigned regional advertising pools.
- Provide direction and input to assigned regional advertising pools to insure that local and regional marketing strategy and direction is aligned with overall vision of national marketing strategies.
REQUIREMENTS:- 2+ years of experience in marketing strategy and execution across the full funnel (brand awareness, engagement, and conversion) within a marketing firm or corporate environment.
- 2+ years of experience in performance marketing including paid search, display, social advertising, and managing campaigns.
- 2+ years of experience in brand and demand generation marketing, including content marketing, local market activations, Connected TV/OTT, and other upper-funnel tactics.
- Hands-on experience with marketing analytics and database marketing for audience segmentation, targeting, and performance measurement.
- Proven ability to balance creative brand storytelling with data-driven performance optimization to deliver measurable business results.
- Experience applying the above in a retail or multi-location marketing setting preferred.
EDUCATION/TRAINING:Bachelor’s degree in Advertising, Marketing, Communications or related field required.
SKILLS NEEDED:- Strong general knowledge of marketing, marketing strategy
- Demonstrated ability working with franchisee’s in marketing aspect
- Good working knowledge of media buying
- Strong proficiency in Excel a must
- Proficient in Excel, MS Access, and Microsoft Office products and Salesforce or like CRM
- Good analytical and problem solving skills
- Direct experience or advanced education in business or quantitative analysis
- Impeccable attention to detail and very strong ability to convert complex data into insights and action plans.
- Keen ability to visualize data through graphing/ charting/ information display skills (strong Power Point skills are essential)
- Excellent verbal and written communication skills