The Opportunity
We are looking for an accomplished Programmatic Marketing Strategist to join our dynamic team. This role reporting to Manager Programmatic Social is important to managing programmatic campaigns across multiple platforms to lead impactful advertising results. You will bring expertise in digital media buying, campaign management, and data analysis, along with experience applying technology to achieve marketing goals.
Your Impact
Setup and execute campaigns across platforms like Google DV360, The Trade Desk, Xandr.
Analyze audience engagement, conversion, and Return on investment for insights.
Manage and troubleshoot ad delivery and quality assurance.
Coordinate with media planning, analytics, and creative teams.
Implement bid adjustments, audience segmentation, and creative testing.
Perform QA checks on creative assets and tracking.
Collaborate with partners and vendors to resolve issues.
Maintain relationships with Demand-Side Platforms for campaign effectiveness.
What You Bring
Bachelor's in Marketing, Business, or related field.
4 plus years of experience in programmatic advertising or digital media buying.
Proficient in Demand-Side Platforms like Google DV360, The Trade Desk, Xandr.
Experience researching and generating leads to convert data into insights.
Experience in multichannel programmatic campaigns (display/video/CTV/audio).
Familiarity with dynamic creative optimization (DCO) strategies.
Knowledge of brand safety and audience activation through Data Management Platforms
Remote work is not permitted in NYC at this time.
#LI-Hybrid #LI-RB1
This is a hybrid remote/in-office role.
If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!
For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.
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