Product Marketing Associate
ABECDescription
This is a full time, onsite role at our Bethlehem, PA facility.
ABEC is at the forefront of innovation in our industry, offering highly differentiated products and services driving exceptional growth. As we expand to meet increased demand and new opportunities, we seek talented individuals to join our team and support our continued success.
We’re in a significant growth phase, with multiple key roles open across our organization. If you’re qualified for multiple positions, we encourage you to apply to any that aligns with your skills and experience.
Company Overview:
ABEC is a leading supplier to the biopharmaceutical manufacturing industry. ABEC's unique value is based on combining long experience with the ability to engineer, design, manufacture, commission, qualify, and service the entire bioprocess to reduce overall cost, shorten time to market, and maximize productivity. ABEC's products include process and equipment engineering/consulting services, comprehensive site services, bioreactors and fermenters, filtration and chromatography systems, prep and hold systems, and cleaning/sterilization systems.
Benefits include:
• Paid holidays and vacation time
• Medical, dental and vision insurance (benefits start day 1)
• Company paid life insurance
• Generous 401K plan (40% match)
• College tuition benefit program
• Employee Referral Program
Position Summary:
ABEC is seeking a dynamic Product Marketing Associate to support our marketing efforts and help drive product success. In this role, you will assist in market research and the creation of marketing materials. You will collaborate with cross-functional teams to ensure that our products are effectively marketed and achieve their goals in the marketplace.
Work within pre-established guidelines and instructions to perform the tasks required including:
o Assist in market research and analysis.
o Create and maintain marketing materials, including brochures and digital content.
o Collaborate with product and sales teams to ensure alignment of marketing efforts.
o Track and report on product performance metrics.
o Help manage social media campaigns.
o Monitor competitor activities and provide insights.
o Participate in team meetings and contribute to marketing strategy discussions.
o Maintain marketing databases and track marketing expenses.
o Will play an active role in identifying and driving Continuous Improvement (CI) opportunity.
Qualifications:
o Bachelor’s degree in a technical field required.
o 3-5 years of product marketing experience required.
o Experience in biopharmaceutical or related industry required.
o Strong communication and analytical skills.
o Familiarity with marketing tools and software.
o Creativity and attention to detail.
o Ability to manage multiple tasks and collaborate with cross-functional teams.
o Awareness of and prior experience with implementing Continuous Improvement (CI) a plus.
o Prior Lean/Six Sigma experience a plus.