New Business/Marketing Specialist

Company Description

Who is Brownstein Group?

Brownstein Group is the longest-running independent communications firm in Philadelphia, comprised of 4 specialized agencies under one roof: Brownstein - strategy + creative; Red Thread – public relations; Nucleus - digital marketing; and Poster Child – influencer and creator relations. Our network can bend and flex together harmoniously in true integrated marketing form, or stand apart when our clients need a particular specialty to be their anchor. Whether individually or together as a whole, we remain focused on our shared purpose to create unstoppable brands and deliver brand longevity.

What we do…

Founded at the height of the Creative Revolution in 1964, Brownstein Group specializes in crafting memorable campaigns that generate positive brand awareness, increased sales/leads, and measurable impact for clients. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on brand longevity, and have worked with a range of companies including Humana, NJM Insurance, TruGreen, Inspira Healthcare, Giant Food Stores, IKEA USA, Comcast Xfinity, DuPont, Saint-Gobain North America, Verizon, Peloton and Microsoft.

What we’re known for…

Brownstein Group is an Ad Age Small Agency of the Year, an Ad Age Agency of the Year, a PRNEWS Small Public Relations Firm of the Year finalist, and an inductee at Advertising Week’s Madison Avenue Walk of Fame. Ranked as an O’Dwyer’s Top 100 National PR Agency and one of Fortune Magazine’s Top 100 Best Places to Work for Women, Brownstein Group is relentless in the pursuit of breakthrough ideas, and dedicated to its clients and people.

Job Description

Brownstein Group is looking for a New Business/Marketing Specialist to join our team. This role will be responsible for supporting all new business and agency marketing activities as well as managing the agency research tools. They will assist with executing NBIZ plans, working with internal agency leaders to help drive agency growth. In this role, you will: work to help merchandise agency capabilities, develop case studies to attract new clients, and build repeatable processes that lead to agency growth. This individual will need to be comfortable in a fast-paced agency environment, and willing to go the extra mile. 

At Brownstein, we prize bold, brave, and brilliant ideas and are looking for similar qualities in the past work of applicants. 

Responsibilities:

• Maintains current up-to-date agency marketing assets (in multiple formats) and actively prepares custom case studies and presentations for prospective clients. 
• Manages lead nurturing programs.
• Maintains and grows prospect relationship database via research and agency tools. 
• Actively manages all agency research and new business tools – serving as main point of contact for vendors, and one of the primary/power users for all tools (training will be provided, but the ability to self-teach will go a long way). 
• Identifies opportunities for prospective clients that support their business, brand and their marketing goals 
• Develops client briefing materials to get extended team up-to-speed quickly on prospective clients. 
• Coordinates across senior leadership schedules, to keep extended team involved and up-to-speed on all ongoing pitches. 
• Independently leads NBIZ work streams 
• Conducts briefings for internal team outlining specifics of project, business objectives, client strategy, requirements, budget, schedule,  job number 
• Oversees program execution to ensure team has the proper level of support to deliver on time and on budget
• Coordinate, develop, and execute various agency marketing initiatives with support of internal teams including but not limited to: Social Media, Emails, Events.   
• Write and manage agency award submissions

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

  Qualifications:

• BS/BA Advertising/Communications/ Marketing or equivalent professional experience
• 4-6 years of integrated marketing program development and execution experience
• HubSpot Database Experience preferred
• Agency experience strongly preferred 
• Strong knowledge of both traditional and digital marketing
• Demonstrated experience in managing and growing client accounts
• Marketing strategy development experience 
• Strong presentation and communications skills 
• Organized—able to sort, file and retrieve information logically and easily
• Multi-task oriented—able to handle multiple tasks and deadlines under stress
• Detail-oriented—attentive and accurate
• Flexible—able to shift gears easily
• Effective communicator—able to communicate to agency staff and clients verbally and in writing; as well as being a good listener
• Self-confident—able to project and instill confidence in others
• Self-starter—able to anticipate needs and act without direction
• Inquisitive—has genuine interest in advertising and is always eager to learn more