Narrative Content Specialist

The Pennsylvania Leadership Charter School is a state-wide, public (tuition-free) K-12 online charter school with a substantial number of students. Our teachers are part of an educational team whose innovative approach to education is providing a dynamic learning experience for students across the state of Pennsylvania through cyber education. All teachers and staff report to work on a hybrid schedule to our West Chester or Western PA locations.

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Summary:

The Narrative Content Specialist is an integral part of the PALCS’ communications team, responsible for amplifying the voices of our students, staff, and programs to highlight the transformative impact of our innovative, student-driven education model. By developing dynamic and engaging content across various platforms, including blogs, podcasts, social media, and public-facing materials, this position tells the stories that define our unique educational mission. The Narrative Content Specialist also maintains critical public documents and website content while ensuring CRM campaigns deliver timely and relevant messaging.

Essential Duties and Responsibilities:

• Research, develop, and write high-quality content, including blogs, articles, some media scripts, and other public-facing content to support the PALCS’ communication goals and create impactful narratives that inspire engagement across audiences.
• Collaborate with academic teams and across all school departments to identify and promote compelling stories about student achievements, innovative programs, and staff initiatives.
• Produce and curate content for key initiatives, such as the Talking Points newsletter and informative content for featured media productions, ensuring alignment with PALCS’ mission and goals.
• Maintain and update the public website, including sections such as staff bios, info session registration, enrollment updates, and engagement opportunities.
• Manage public document repositories, including Board information, policies, Federal Program updates, and Special Education notices.
• Develop and execute content strategies to enhance customer relationship management (CRM) campaigns with strategically timed and relevant messaging.
• Work closely with the social media team to ensure stories and initiatives are shared effectively across platforms, maximizing engagement.
• Regularly assess and refresh content to maintain relevance and resonance with target audiences.
• Support the communications team in creating print and digital collateral for events, campaigns, and outreach efforts.
• Track and analyze content performance metrics to inform future strategies and improvements.
• Tell authentic and inspiring stories that showcase the PALCS’ impact on students and the broader community.

• Maintain public-facing website and document repositories to ensure accuracy, timeliness, and accessibility.
• Coordinate with various teams to align content with strategic priorities and institutional messaging.
• Regularly update and optimize CRM campaigns to reflect current programs, events, and opportunities.
• Serve as a key resource for creating innovative content that supports the PALCS’ mission and values.

Education, Certification (if applicable), Experience, Knowledge, Skills and Abilities

• Bachelor’s degree in communications, journalism, marketing, or a related field.
• Experience in content creation, storytelling, or communications roles.
• Proven ability to create impactful content across multiple platforms, including websites, blogs, and social media.
• Expertise in content creation for diverse platforms, including blogs, social media, and websites.
• Familiarity with CRM systems and strategies for content-driven customer engagement.
• Understanding of public document maintenance and compliance requirements (e.g., Board policies, federal programs).
• Exceptional writing and editing skills with a strong storytelling ability.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Ability to identify and articulate compelling narratives that resonate with diverse audiences.
• Flexibility to adapt content to different platforms and formats while maintaining a consistent voice and tone.
• Commitment to fostering an inclusive and accessible communication approach.

Physical/Mental/Environmental Demands:

• Physical: Normal vision, speech, hearing, walking, sitting, standing, lifting, stooping, bending, grasping, keyboarding, and filing ability
• Mental: Positive Attitude, analyzing, problem solving, decision making, and writing.
• Environmental: Online, office, blended school environment
• Travel: As required for positional and/or organizational need
• Hybrid Work Eligibility: Yes - as determined by departmental parameters

All PA Leadership Charter School  applicants and employees will need to provide Pennsylvania Clearances: Act 34, 114, and 151 upon employment, as well as every five years from the date the previous clearance was obtained.  

To Apply:

Please apply at the link provided. Please note that we will only contact you in the event that we wish to schedule an interview. Review of applications will continue until the position is filled.

PA Leadership Charter School is an Equal Opportunity Employer.