Membership and Marketing Director- Meadia Heights Golf Club

Established in 2000 and based in Atlanta, Georgia, Bobby Jones Links is a club management and development company serving private, resort, daily fee, and public courses. At the heart of our work is a commitment to serving people and creating exceptional experiences for members, guests, and employees. We live by our core values: Make People Happy, Do What You Say, Strive for Excellence, Be Driven, and Grow Every Day. These principles shape our culture and drive our success. As Bobby Jones said, “The secret of golf is to turn three shots into two.” That same pursuit of excellence defines everything we do.

Meadia Heights Golf Club is located two miles south from the city center of historic Lancaster, Pennsylvania, and is managed by Bobby Jones Links. The club offers a challenging private 18-hole championship course layout, draped over rolling hills bordering the area’s world-famous farmland.

Meadia Heights is hiring for a Membership and Marketing Director. The Membership and Marketing Director’s overarching responsibility is to sell new memberships and retain current members through various marketing, communications, referral programs, and customer satisfaction. This position is a base salary of $40,000-$50,000 per year plus commissions.

Primary Responsibilities include:

• Assists in the preparation of the club’s annual sales plan and marketing.
• Prepares and maintains the membership tracker (weekly)
• Reach all monthly and annual membership sales goals.
• Along with the General Manager, operates the club membership department within the budgeted expenses and adjusts it as sales increase or decrease.
• Meet, along with the General Manager, with all Department Heads to make sure member- added-value events and programs are being added into the club.
• Meet, along with the General Manager, with all Department Heads and hourly staff to make them aware of the membership program, so they can speak intelligently on its basics when asked.
• Responsible for generating new member leads and tracks them accordingly.
• Responsible for the implementation of a member referral program.
• Responsible for ensuring the preparation of all membership collateral material.
• Interfaces with the club Ownership, General Manager and Bobby Jones Links to report all membership updates.
• Represents the club in specific community events (ex: Chamber of Commerce meetings).
• Attends most major club events.
• Pursue all new homes sales or resales that meet the target market criteria for potential membership.
• Develop relationships with local realtors to receive membership prospects.
• Utilize the drip marketing campaign when appropriate.
• Utilize the monthly home mailers/direct mail pieces when appropriate.
• Conduct open house events when needed.
• Conduct all new member and prospective member tours and orientations.
• Review the club website for content and programming accuracy.

REQUIRED SKILLS

• Excellent organizational and follow-up skills.
• The ability to be ‘aggressive’, as it relates to hitting sales goals.
• Creative in implementing various marketing ideas to increase sales and member usage.
• Deadline driven.
• Proficiency in Excel, Word, Canva, Facebook, Instagram and ability to learn the club point of sales systems.
• An understanding of Club financials.

REQUIRED EXPERIENCE

• Minimum of 2 years of sales, hospitality, customer service, or marketing experience.
• Bachelor’s Degree in sales, communication, marketing, business management or hospitality management

Physical Demands & Work Environment Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to:

• Walk, sit for long periods of time, stand, bend, use hands to finger, handle, or feel; and talk or hear, close vision, distance vision, peripheral vision depth perception and ability to adjust focus.
• Spend time making repetitive motions such as typing
• Lift up 25+ lbs. occasionally and to lift overhead and push/pull, move lighter objects.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee will frequently:

• Be indoors, in an environmentally controlled location
• Occasionally, may be exposed to outside weather conditions
• Noise Levels may be distracting or uncomfortable.