Marketing Technologist

The Marketing Technologist plays a pivotal role in our agency, ensuring our clients’ marketing programs are seamlessly connected to their technology stack in order to measure the impact on business outcomes. Serving as the bridge between marketing strategy and technology execution, this individual integrates platforms and enables analytics, ensuring both Godfrey teams and clients have the technical foundation in place to make smart data-driven decisions. You will work closely with Account Managers, Strategists, Channels team leads and external partners to understand clients’ marketing technology stacks, make recommendations and implement solutions that enhance marketing performance. This role blends advanced technical expertise with hands-on execution, while guiding clients and internal teams on marketing technology best practices.

Who You Are: 

• A problem-solver and technical expert, who thrives at the intersection of marketing, technology, and analytics.
• Skilled at translating complex technical systems and concepts into clear actionable recommendations for clients, internal teams, and non-technical stakeholders.
• Experienced with martech implementation, marketing automation, analytics, CMS and CRM platforms, and connecting them into a cohesive ecosystem.
• Highly collaborative, curious and passionate about staying ahead of emerging marketing technology, data privacy requirements, and AI-driven tools.
• A confident communicator able to explain technical concepts to both technical and non-technical stakeholders.

Key Responsibilities 

Marketing Technology & Integration 

• Lead integration and optimization of CRM, marketing automation, CMS, and analytics platforms, (e.g. Salesforce, Pardot, Marketo, HubSpot, Sitecore, WordPress, and Domo). 
• Collaborate with website development partners and client/IT operations to implement automation technologies, tracking scripts, pixels, and tag management systems such as Google Tag Manager.
• Partner with client IT and operations teams to secure access to key platforms, align systems, and overcome technical barriers.

Data & Analytics

• Develop and implement custom analytics frameworks catered to the client’s tech stack to measure end-to-end marketing KPIs and optimize the customer journey.
• Establish and maintain data flows between systems, supporting accurate reporting and campaign attribution, and mirroring of data between CRM/marketing automation platforms and third-party analytics platforms like Google Analytics and Domo.
• Troubleshoot tracking and analytics issues, translate findings into actionable recommendations, and provide clear, detailed remediation steps — following through with testing and validation to ensure full resolution.
• Serve as an internal SME on consent management, cookies, and privacy compliance, ensuring adherence to US and international regulations (e.g. GDPR, CCPA) and alignment with best practices.
• Leverage user data, heatmapping and analytics tools to guide recommendations around website UX, conversion rates and overall digital performance.

Digital Technology & Optimization

• Partner with Account, Creative, Strategy, and Channel teams to create integrated and measurable digital programs.
• Develop and implement lead scoring, attribution models, segmentation, and lead nurturing workflows to track campaign performance and ROI.
• Evaluate and recommend marketing technology solutions aligned with client needs, when required, ensuring seamless integration and optimization.
• Pursue and maintain relevant certifications and training (such as Salesforce, HubSpot, Google Analytics) to strengthen expertise and partner credibility.
• Stay ahead of emerging AI tools and technologies, piloting and implementing solutions that drive innovation and push our agency forward.

Partnerships & Collaboration

• Collaborate with cross-functional teams on digital project discovery, planning and implementation, ensuring alignment with client objectives.
• Build and maintain relationships with key partners and technology platform providers to strengthen agency capabilities.
• Educate clients and internal teams on marketing technology stacks, analytics and automation best practices.
• Support implementation and management of digital campaigns when needed.

Qualifications

• BA/BS in Marketing, Computer Science, Information Systems or a related field.
• 5–7+ years in a marketing technology/operations/analytics role; agency and technical experience required; B2B background preferred.

• Strong technical and analytics knowledge with the ability to measure and optimize marketing campaigns across complex customer journeys.
• Proven experience implementing tracking pixels, tags and event-based triggers across websites, paid media platforms, and digital channels.
• Hands-on expertise with leading marketing automation and CRM platforms (e.g. Salesforce, Pardot, HubSpot, Marketo) and CMS tools (Sitecore, Optimizely, WordPress), with Salesforce/HubSpot experience required.
• Advanced knowledge of analytics, reporting, and dashboard platforms (e.g., Google Analytics, Domo, Tableau, Power BI, Looker Studio), and familiarity with digital tools like CallTrackingMetrics, Hotjar, and OneTrust. 
• Solid understanding of HTML, CSS, JavaScript, and Google Tag Manager.
• Proficiency in privacy compliance and consent management, including GDPR, CCPA, and cookie tracking best practices.
• Excellent written and verbal communicator who is skilled at translating complex technical concepts into clear, actionable guidance for clients, developers, and cross-functional teams.
• Passion for exploring and applying emerging digital technologies, AI tools, and marketing trends to enhance marketing programs, and sharing knowledge to strengthen team expertise.

At Godfrey, we are guided by 5 core values that all team members are expected to embrace: Fascination, Drive, Partnership, Transparency and Community. By following these principles, we have become the driving force behind many B2B brands’ success stories.