Marketing Specialist

Are you motivated to create brighter futures for students, families, and the entire community? If so, we want you on Team CCIU! At the CCIU, we pride ourselves on the creativity, dedication, and collaborative spirit that our employees bring to their work every day, and we know that achieving success together takes a team approach!  We strive to hire exceptional, motivated, and passionate individuals that help us achieve our vision of acting as educational leaders who contribute to a better Chester County and beyond. If you are looking for an exciting, challenging opportunity to grow your career, don’t wait – apply today to make Team CCIU even stronger tomorrow!

The Chester County Intermediate Unit (CCIU) is seeking a Marketing Specialist within the Communications, Marketing, and Engagement Division. In this dynamic role, you will play a pivotal part in driving marketing initiatives, responsible for delivering comprehensive marketing services to both internal and external clients. Collaborating closely with subject matter experts, you'll be at the forefront of identifying integrated marketing strategies that seamlessly weave together to create a comprehensive customer journey across all touchpoints. Your expertise will be instrumental in shaping a clear roadmap that unifies departments and aligns diverse channels and tactics, including websites, content marketing, search, social media, marketing automation, apps, and media outreach. With a strong emphasis on marketing automation, your actionable plan will be a driving force behind business growth and enhanced customer engagement.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field (digital media, interactive design, English).
• Three to five years of experience in a marketing or communication related position


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• Conduct in-depth market research to extract actionable insights on user needs, competitor landscapes, and market trends.
• Establish collaborative relationships with staff and administration while comfortably delivering and receiving constructive feedback.
• Utilize your proficiency in data analysis and visualization to share meaningful insights that guide business decisions and strategies.
• Implement online and offline marketing efforts, including customer journeys, paid search, CRM automation, analytics, paid media and email campaigns.
• Champion creativity by generating original ideas and cultivating an environment conducive to creative problem-solving.
• Employ your project management acumen to meticulously plan, execute, and monitor initiatives, ensuring they adhere to timelines and budgets.
• Collaborate and support the Marketing and Strategic Initiatives Manager on a wide range of strategic and day-to-day initiatives, including active promotion of Communications, Marketing and Engagement’s marketplace services.
• Additional responsibilities
• All other responsibilities as assigned.

Location:
Educational Service Center- 455 Boot Road, Downingtown, PA

Salary:
Project Band 14
$64,395- $80,494 (2024-25 School Year Rates)
Salary Bands will be determined by start date and are determined by years of experience 

Schedule:
12 month/260-day calendar
7.5 hours/day

AA

Equal Opportunity Employer
Chester County Intermediate Unit is an Equal Opportunity Employer. Chester County Intermediate Unit ensures equal employment opportunities regardless of race, creed, gender, color, national origin, religion, age, sexual orientation or disability. Chester County Intermediate Unit has a policy of active recruitment of qualified minority teachers and non-certified employees. Any individual needing assistance in making application for any opening should contact the Department of Human Resources at 484-237-5085.