Marketing Specialist

POSITION TITLE: Marketing Specialist

REPORTS TO: Marketing Director

LOCATION: Harrisburg, PA

JOB SUMMARY

The Marketing Specialist will assist in the planning, execution and optimization of our online marketing efforts for multiple entities within our company to improve our online presence in support of the overall company strategy and growth. The ideal candidate will have a passion for marketing, technology and graphic design to propel our marketing campaigns. 

PRINCIPAL ACCOUNTABILITIES

• Work closely with Marketing Director to assist in developing a marketing strategy in support of the overall business strategy to build a lasting digital connection with customers.
• Collaborate with internal team members to support development and execution of initiatives to drive sales and growth.
• Launch optimized online advertisements through Google AdWords, Facebook etc. to increase company and brand awareness.
• Manage and drive SEO efforts for all Mid-Atlantic companies (keyword, image optimization etc.).
• Continually stay updated on emerging online marketing trends and keep strategies up to date.
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website.
• Responsible for graphic design for our various companies on an as needed basis.
• Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, WebTrends etc.) together with our outside digital agency.
• Maintain partnerships with media agencies and vendors. Develop service level agreements to ensure optimized value in partnership and continue to evaluate performance.
• Assist with organizing and supporting various business events, such as trade shows and educational events.  
• Other duties as assigned.

• BS/BA in marketing or related field required.
• 3+ years’ proven experience in digital marketing or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with Marketing Automation such as Pardot, Google AdWords and email campaigns and SEO/SEM.
• Working knowledge of Salesforce and/or Pardot.
• Strong knowledge of web analytics tools (e.g. Google Analytics).
• Skills and experience in creative content writing and design.
• Strong collaboration mindset and history of success in working across multiple areas.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.
• Energetic self-starter with high level of motivation and initiative.