Marketing Specialist
Victaulic
On-site
Easton, Pennsylvania, United States
Description
Job Description: Victaulic Marketing Specialist – LATAM
Position: Marketing Specialist – Latin America
Reports To: Marketing Manager – Industrial Markets, Corporate Headquarters
Location: Easton, Pennsylvania 18040
General Responsibilities:
As part of our sales growth strategy, the Marketing Specialist will lead the development and execution of integrated marketing communications programs across Latin America, with a strong focus on the Fire Protection and Mining industries. This role is instrumental in strengthening brand affinity among both new and existing customers, enhancing customer retention, ensuring brand consistency, and preserving a high-quality customer experience.
We seek a bilingual professional with proven experience collaborating with sales leadership, external agencies, in-house creative teams, and cross-functional departments.
The ideal candidate is a strategic and adaptable marketer—curious, optimistic, and driven—who excels at content creation, digital campaign execution, and coordinating events across international markets.
Key Attributes You Bring to the Table:
• Dependable and collaborative team player
• Strong solutions-oriented mindset
• Driven to understand the bigger picture
• Attention to detail in time management, creating efficiencies, writing, editing
• Acts and moves with a sense of urgency
• Ability to dig into the ambiguous and create actionable plans
Specific Responsibilities:
- Act as market subject matter expert and manage the daily marketing activities across Latin America, with key focus on Mexico, Chile, Dominican Republic, Argentina, Peru, Brazil, Columbia, Ecuador, operating in close partnership with the regional sales team.
- Responsible for creating and executing strategic marketing plans for the region in close partnership with sales leadership
- Assist in the development of all relevant content, from concept through completion, for market-specific marketing tools and materials as assigned
- Ensure a positive customer experience across all touchpoints
- Ensure timely flow of projects and that all corporate graphic standards and guidelines are met.
- Liaison with markets/digital/operations marketing teams for content requests to best support stakeholders
- Supports local level sales requests in the region to generate and maintain strong brand presence throughout the customer journey lifecycle and to increase sales team effectiveness
- Bridge internal and external resources to strategically lead and develop tactical plans and drive them to completion. Tactical areas may include sales collateral (technical, marketing, training), digital (social, website, video, email, SEO), public relations, events and thought leadership (i.e. whitepapers, blog posts, etc.).
- Participate in field visits to project site locations as needed to meet with sales, customers, etc. to learn industry requirements and how to overcome obstacles to meet needs of customers.
- Interface with and tactical management of external vendors as required: graphic design, PR agency, photographers, videographers, designers, tradeshow vendors and other external resources in the development and implementation of specific marketing campaign tactics as outlined above.
- Drive strong interdepartmental coordination and communication. Work with other cross-functional team members (Product Management, Sales, Engineering, Customer Care, HR, etc.) as needed to advance product and market initiatives throughout the global organization.
Qualifications:
- College degree in marketing and/or communications desired.
- Strong English and Spanish language skills required. Affinity with Latin America countries desired but not required.
- Experience in marketing and event planning required. Minimum 7 years’ experience strongly preferred, especially in strategic plan development, event management and social media campaigning. Past work experience with global companies desired.
- Demonstration of critical thinking, strategy development and creativity are a must to further evolve in the role and take on additional responsibilities and opportunities.
- Positive, problem-solving attitude with robust collaboration and inter-personal communications skills.
- 4. Must have computer skills and knowledge of relevant software including MS Office, and current Internet and social media technologies.
- Ability to translate technical data into easy-to-understand sales language.
- Strong organizational, project management and scheduling skills are required.
- Ability to communicate and interact with outside vendors, customers and sales teams.
- Ability to travel as needed. Average 15% travel.
- Ability to meet deadlines, budgets and objectives with quality work.
- The ability to work independently when required as well as across regions/time zones as part of a global team.