About Famous Smoke Shop: Famous Smoke Shop is a premier online cigar retailer dedicated to providing top-notch customer service and an exceptional shopping experience. Join our dynamic team and contribute to our commitment to excellence in serving cigar enthusiasts worldwide.
Job Summary
Are you a creative strategist passionate about crafting compelling email campaigns that drive results? Do you thrive on optimizing customer experiences and boosting engagement through targeted email marketing? If so, we want you to join our marketing team as an Email Marketing Specialist!
In this role, you'll take the lead in creating, executing, and refining email marketing campaigns that deliver value for our customers and drive growth for our business. You'll work closely with our content, design, and product teams to ensure our messaging resonates with customers, all while optimizing performance to achieve measurable success. From crafting engaging content to analyzing campaign results, you’ll play a key role in shaping our email strategy and enhancing customer relationships.
This is the perfect opportunity if you're a detail-oriented, data-driven marketer with a flair for creativity and a love for driving impact through email. You’ll be able to test, optimize, and execute campaigns that directly influence key business goals in a collaborative and fast-paced environment. Ready to bring your expertise and elevate our email marketing game? This role is for you!
*This position is open to local candidates only. Applicants must be within a commutable distance of 90 Mort Drive, Easton, PA 18040. Relocation assistance is not provided*
Essential Duties and Responsibilities
- Develop, implement, and manage end-to-end email marketing campaigns, including promotional, transactional, and lifecycle emails.
- Utilize segmentation strategies to deliver personalized content to different audience groups, ensuring the right message reaches the right people at the right time.
- Conduct A/B tests on email content, subject lines, design, and CTAs to optimize campaign performance, analyze results, and implement improvements.
- Collaborate with content and design teams to create compelling email copies and visually engaging templates that align with brand guidelines.
- Build and manage email automation workflows, including welcome series, cart abandonment, and re-engagement campaigns.
- Monitor email campaign performance (open rates, click-through rates, conversion rates, etc.) and provide reports regularly with insights and recommendations for optimization.
- Work with cross-functional teams (marketing, merchandising, purchasing, copywriters, design, etc.) to align email campaigns with broader marketing initiatives, product launches, and seasonal promotions.
- Ensure all email marketing activities comply with relevant regulations (e.g., GDPR, CAN-SPAM) and follow the best practices in email deliverability.
- Perform other duties as assigned to support the team and maintain efficient operations.
Education and Experience
- High school diploma or GED required.
- Bachelor’s degree in marketing, communications, or a related field.
- 3+ years of experience in email marketing, preferably in an e-commerce setting.
- Equivalent experience may substitute for formal education.
- Proficiency with email marketing platforms and automation tools (experience with DotDigital is highly preferred).
- Knowledge of e-commerce email marketing strategies, including segmentation and personalization.
- Experience analyzing email campaign performance and interpreting data to optimize future campaigns (GA4 knowledge is a plus).
Skills and Qualifications
- Strong ability to craft engaging email copy (including subject lines and pretext) and collaborate with designers to create visually appealing emails.
- High attention to detail and accuracy in email design, copy, and campaign setup.
- Strong organizational and time management skills to handle multiple projects simultaneously and meet deadlines.
- Excellent written and verbal communication skills.
- Familiarity with project management software and collaboration platforms such as Jira, Confluence, and Slack is highly preferred.
- Basic HTML/CSS for email design is a bonus.
- Solid skills with MS Office applications (e.g., Word, Outlook, Excel, PowerPoint).
Physical Requirements
- Ability to work in an office or remote setting for extended periods.
- Fine motor skills for typing and using a mouse or other devices to create and manage campaigns.
- Occasionally lift and carry materials weighing up to 10 pounds, such as promotional items or presentation materials.
- Capacity to attend in-person meetings or company events, which may involve light travel.
What We Offer
- Competitive salary and benefits package.
- Health insurance, PTO, and 401(k) plan.
- A supportive and innovative work environment.
- The opportunity to lead and grow two iconic brands in the Easton area.
Equal Employment Opportunity Statement
Famous Smoke Shop, LLC & Cigar Works, LLC is an equal-opportunity employer. We are committed to creating a diverse and inclusive workplace and do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other legally protected status. We comply with all applicable federal, state, and local laws governing nondiscrimination in employment.
We encourage individuals from all backgrounds and experiences to apply and are dedicated to fostering a workplace where everyone can thrive.