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Marketing Professional – Lead Public Relations

Thomas Jefferson University
Full-time
On-site
Jefferson Center United States of America
Job Details The Thomas Jefferson University communications team is seeking a dynamic media relations professional to join its team. This individual will bring with them a strong track-record in media relations, and direct experience in the ever-shifting world of higher education and eager to play a help shape earned media and employee engagement strategies that bolster Thomas Jefferson University’s brand reputation. among both internal and external audiences. This matrixed position comes at a unique time in the University’s trajectory, under the leadership and vision of Dr. Susan Aldridge, and will collaborate closely with department colleagues in functions such as internal communications, marketing, creative services, and social media teams, as well as stakeholders throughout our growing university. The candidate selected will utilize leadership skills in critical areas such as University media relations, rankings, special projects, events, and owned content strategies. The ideal candidate will be a highly skilled communicator and relationship builder with a strong understanding of the media landscape and a proven ability to manage projects in a complex, matrixed organization. Job Description Essential Functions Develop and execute comprehensive public relations strategies and campaigns aligned with Thomas Jefferson University’s overall goals and objectives. Supervise University media relations and internal communications staff Build and maintain strong relationships with reporters and editors (print, broadcast, and digital) and other key stakeholders. Write and distribute compelling press releases, media advisories, pitches, and other public facing materials. Draft responses to media inquiries in a timely and professional manner. Proactively identify media opportunities and pitch stories to relevant outlets Monitor media coverage and analyze results, providing regular reports and insights. Support issues management and crisis communications related to the University. Collaborate with internal communications, social media, and marketing teams to ensure consistent messaging and integrated campaigns. Stay up to date on industry trends, media landscape changes, and competitor activities. Develop and maintain media lists and expert resource database. Working with Corporate Communications, develop University-focused internal communications initiatives. Measure and evaluate the effectiveness of PR campaigns using appropriate metrics. Support photography and event coverage. Write speaking points for spokespeople for special events. Qualifications: Bachelor’s degree in Strategic Communications, Journalism, Public Relations, or related field (Master’s preferred). 8+ years of communications and supervisory experience Higher Ed experience preferred. Demonstrated success securing positive media coverage in healthcare, academia, or insurance sectors preferred. Exceptional communication, facilitation, and influence skills. Work Shift Workday Day (United States of America) Worker Sub Type Regular Primary Location Address 1101 Market, Philadelphia, Pennsylvania, United States of America Nationally ranked, Jefferson, which is principally located in the greater Philadelphia region, Lehigh Valley and Northeastern Pennsylvania and southern New Jersey, is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65,000 people strong, dedicated to providing the highest-quality, compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrow's professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic, clinical and applied research. Thomas Jefferson University, home of Sidney Kimmel Medical College, Jefferson College of Nursing, and the Kanbar College of Design, Engineering and Commerce, dates back to 1824 and today comprises 10 colleges and three schools offering 200+ undergraduate and graduate programs to more than 8,300 students. Jefferson Health, nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas, serves patients through millions of encounters each year at 32 hospitals campuses and more than 700 outpatient and urgent care locations throughout the region. Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years. Jefferson is committed to providing equal educational and employment opportunities for all persons without regard to age, race, color, religion, creed, sexual orientation, gender, gender identity, marital status, pregnancy, national origin, ancestry, citizenship, military status, veteran status, handicap or disability or any other protected group or status. Benefits At Jefferson, we offer a comprehensive total rewards package designed to support the health and well-being of our colleagues and their families. It includes a wide range of benefits including competitive pay, health and retirement benefits, life and disability insurance, paid time off, educational benefits, financial and mental health resources and much more. Our diverse benefits offerings ensure you have the coverage and access to services you need to thrive both personally and professionally. In keeping with Jefferson's Mission, We Improve Lives, it is our goal to recruit, retain, develop and reward highly-qualified employees. If you are enthusiastic, caring and dedicated to service excellence, we invite you to consider joining Jefferson. Jefferson encourages its employees to expand their knowledge and develop their careers through growth opportunities and continuing education. With a long standing history, Jefferson has been advancing the medical field from the heart of Center City Philadelphia for nearly 200 years. Our Mission, We Improve Lives, expands to every corner of the organization. From our weekly farmer’s market, to our new Jefferson Accelerator Zone for innovation, our employees’ passion for the community is evident by the daily gestures towards our patients, students and each other.