The Chamber of Commerce for Greater Philadelphia (The Chamber) brings area businesses and civic leaders together to amplify the impact of business in the region, advocate for a competitive business climate and grow a vibrant and diverse business community in order to achieve our vision: The Greater Philadelphia Region is a top global destination for business and a leader in inclusive growth.
We are currently seeking a Marketing Manager, who will play an integral role in telling the story of Greater Philadelphia to the national and international business community, positioning it as a great place to live, work and do business, for business attraction, investment and expansion, as well as talent attraction. The Manager will develop and execute compelling marketing strategies to support the mission, promotion and development of the Chamber’s business attraction and expansion, and talent attraction and retention teams.
Essential Duties & Responsibilities
As part of the Marketing and Communications team, and in primary collaboration with the Economic Competitiveness business unit, the Marketing Manager will manage and support execution of all Regional Marketing efforts that support business investment, lead generation and talent attraction, including:
- Develop and support marketing campaigns, strategies and materials for Business Attraction and Talent Attraction efforts, including articles, copy, marketing plans and schedules, email marketing materials, social media content, and promotional kits.
- Oversee, execute and support content development and management of the Chamber’s social media content for business and talent attraction.
- In collaboration with the Economic Competitiveness and Marketing teams, manage and support agencies and external vendor relationships in execution of campaigns for regional awareness, business attraction, and talent attraction goals, with specific attention to management of project timelines and individual/team deliverables fulfill them.
- Support the Economic Competitiveness team in development and management of advertising and paid media placements, through external vendors and in-house teams as needed.
- Source content, write, and distribute recurring email communications including monthly and weekly newsletters across Chamber brands.
- Manage the Chamber’s website content for business and talent attraction efforts including timely updating and seeking out new content, editing photos, copywriting.
- Collaborate with colleagues in other business units to support the marketing needs of the Chamber’s Business Development and Member Engagement teams, as well as other company-wide initiatives, programs and events.
- Oversee and/or coordinate the production of reports, publications, infographics, specialty items, and event assets, etc.
- Engage with companies and regional partners to collect their marketing work and create a process for sharing the work across partners.
Job Requirements
- Five to seven years of experience working full time in a marketing role
- Superb understanding of the mechanics of writing; an expert editor with experience writing web and advertising copy.
- Experience understanding and synthesizing reading materials on unfamiliar topics to identify key points, purpose, and meaning.
- Experience developing social media content for a business or nonprofit; creation and management of profiles and content through platforms like Sprout Social, Hootsuite, and Canva preferred.
- Experience using WordPress or a similar website content management platform.
- Experience creating marketing emails using various platforms like MailChimp, Constant Contact, HubSpot or others.
- CRM and marketing automation experience with platforms like Salesforce Marketing Cloud or HubSpot a plus.
- Ability to tailor tone and voice within copywriting depending on the given audience, social media platform, or other mode of engagement.
- Vendor/agency management and complex project management experience a plus, including experience with project management tools like Asana.
- Proficiencies in MS Office, including Teams, Outlook, Word and Excel.
- Residency in the Greater Philadelphia region.
Working Style
- Client-focused with a collaborative approach to developing content.
- Strong interpersonal and communication skills (verbal and written).
- Ability to manage multiple projects and prioritize responsibilities.
- Strategic thinker with an innate curiosity, the ability to learn, retain and apply new information.
- A self-starter who can work both independently and as part of a team.
- Organizational ability and attention to detail.
- Diligence in meeting deadlines and ability to work independently and under pressure.
Work Conditions
The Chamber is currently working in a hybrid work environment that allows for a flexible work schedule, while requiring employees to work in-person at least two days each week. When on-site, this individual will work in a typical office environment. On a standard workday, the majority of time is spent sitting at a desk, using the computer and speaking on the phone. However, at times, this role will be required to attend Chamber events or related outside meetings/events on behalf of the Chamber. These meetings/events may take place outside of regular business hours and outside of center city Philadelphia.
Application Instructions
Qualified candidates should submit a cover letter, resume and writing samples/portfolio (writing samples should consist of examples of marketing materials, social media posts, and white papers/reports/blog content). Applications that fail to fulfil this requirement will not be considered.
The Chamber of Commerce for Greater Philadelphia is an Equal Opportunity Employer that is committed to building a culturally diverse staff. We strongly encourage applications from candidates of all backgrounds.