We are seeking a highly self-sufficient Marketing Manager with proven experience in the medical aesthetics or skin care industry who can operate with minimal oversight. This individual will bring an expert-level understanding of medspa services, skin care products, and luxury branding to the role. The ideal candidate will seamlessly blend creative videography, photography, compelling copywriting, and strategic social media management to bring our brand to life online every day. They must be adept at developing and executing marketing strategies that drive brand awareness, patient engagement, and revenue growth across multiple channels. A strong command of digital marketing, e-commerce, and analytics is essential, along with the ability to translate industry knowledge into impactful campaigns that align with our vision
Duties
- Assist in the development and execution of marketing campaigns across multiple platforms, including digital, social media, and print.
- Conduct market research to identify trends and opportunities for growth.
- Collaborate with the product management team to ensure alignment between marketing strategies and product offerings.
- Create engaging content for various channels, including website copy, blog posts, social media updates, and email newsletters.
- Monitor and analyze campaign performance using analytics tools to optimize future marketing efforts.
- Support SEO initiatives to improve organic search visibility and drive traffic to our website.
- Coordinate advertising efforts, including managing budgets and timelines for campaigns.
- Implement marketing automation tools to streamline processes and enhance customer engagement.
Experience
- Proven experience in digital marketing with a medical aesthetics, medspa, or skincare brand—with the ability to operate independently and drive initiatives without heavy management oversight.
- Strong copywriting skills with the ability to craft compelling, on-brand content that resonates with medspa clientele and supports business goals.
- Expertise in performance marketing strategies and proficiency with analytics tools to track, measure, and optimize campaign effectiveness.
- Working knowledge of SEO best practices with hands-on experience implementing them to increase visibility and engagement.
- Creative excellence in writing, editing, videography, and still photography, with a sharp eye for aesthetic quality and brand consistency.
- Exceptional organizational skills to manage multiple projects, campaigns, and content calendars simultaneously while meeting deadlines.
- Strong communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams, vendors, and external partners
Join our team as a Marketing Coordinator/Editor where you will play a pivotal role in shaping our brand's presence in the market!
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