The Marketing Manager will lead all marketing initiatives across both digital and traditional channels to drive growth, increase lead generation, and strengthen our brand presence in the residential generator market. This strategic leadership role involves developing marketing strategies, managing budgets, collaborating with vendors, and analyzing performance data to optimize campaigns. Ideal candidates will bring home services or trades industry marketing experience and be ready to take ownership of a growing department.
Strategic Planning:
Develop and execute quarterly and annual marketing plans with detailed budgets across multiple channels.
Align marketing campaigns with business goals to maximize lead generation and ROI.
Vendor Management:
Oversee relationships and campaign execution with third-party marketing partners, including:
Scorpion (PPC, SEO, email marketing)
Mail Shark (direct mail)
Additional local print, radio, or media vendors as needed.
Coordinate campaign timing with internal teams to support operational goals and conversion rates.
Performance Reporting:
Consolidate marketing performance data from multiple platforms (ServiceTitan, Mail Shark, Scorpion) to produce clear monthly and quarterly reports.
Track spend vs. budget, evaluate ROI by channel, and present optimization recommendations to leadership.
Content & Brand Development (Bonus):
Capture photos and videos of installations and events for use on social media and the company website.
Create testimonials, case studies, and light brand storytelling content to enhance marketing efforts.
Minimum 3 years of marketing experience within the home services or trades industry.
Direct experience with ServiceTitan Marketing Pro is required.
Familiarity with Scorpion and Mail Shark marketing platforms is a plus.
Strong analytical and reporting skills with the ability to turn data into actionable insights.
Proven ability to manage marketing budgets and vendor relationships effectively.
Excellent communication, organizational, and project management skills.
Bonus skills: content creation, photography/videography, or social media management.
Competitive salary commensurate with experience.
Comprehensive health, dental, and vision insurance.
401(k) and health benefits available after a 90-day probationary period.
Professional development and training opportunities.
Supportive and collaborative work environment.
Generous vacation and paid holiday package.
Flexible hybrid work model.