Marketing Manager

This marketing team member will be responsible for driving traceable demand in the form of prospect conversion and lead generation.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Support development of outbound marketing initiatives, campaign planning, and report out on key performance indicators (metrics and targets)
• Create unique, differentiated marketing campaigns that consider target audience, key message, and demand generation while staying on brand.
• Develop and manage a content calendar
• Manage trade show, conference activities and calendars
• Manage website and social channel content, messaging and feedback
• Develop communication tools including presentations, newsletters, and email
• Plan and execute a marketing budget
• Digital marketing - including setup and maintenance of a google PPC campaign
• SalesForce administration