Marketing Manager

Summary:  The Marketing Manager will identify, oversee, create, and implement effective public relations and marketing strategies to improve public awareness and perception of OAA Orthopaedic Specialists and its services.

Essential Duties and Responsibilities

• Manage the organization's website and ensure it is up-to-date and optimized for SEO. 
• Create and manage online advertising campaigns, including paid search and display ads to promote OAA and its physicians. 
• Develop and implement content marketing strategies, such as blog posts, articles, and white papers. 
• Assist with strategic planning and editing of marketing materials.
• Create and manage email marketing campaigns.
• Analyze marketing data and provide recommendations for improvement. 
• Organize and control all in-house marketing responsibilities.
• Develop and implement public relations strategies, such as press releases and media outreach. 
• Market, plan, organize, and implement community events and meetings.
• Represent the practice at company sponsored events.
• Develop and manage digital marketing campaigns, including SEO, SEM, and social media marketing. 
• Create relationships in the populations which directly affect our business line including the Medicare and the Youth Sports organizations.
• Manage expenses within marketing budget and justify effectiveness of such expenses.
• Write, track and deliver press releases and organize press conferences.
• Continuously build upon relationships with referring physician offices.
• Track and manage online reputation of OAA and its physicians.
• Develop criteria and present data regarding all marketing strategies at monthly meetings.
• Disseminate and report findings from monthly patient satisfaction survey to management.
• Other duties may be assigned.

Education and/or Experience   

• Bachelor’s Degree in Marketing or Mass Communications – new grads will be considered
• 2 to 3 years of marketing experience

Skills and Abilities   

• Excellent time management and prioritization skills
• Ability to effectively communicate information and ideas in written and verbal format
• Ability to think creatively and innovatively
• Detail orientated and ability to multitask
• Analytical skills to forecast and identify trends and challenges
• Advanced computer skills and aptitude for technology required
• Advanced writing skills and attention to detail

Other Qualifications  

• Prior marketing experience in healthcare industry beneficial
• Knowledge of email marketing platforms helpful
• Prior experience with Google Ads desired
• Professional demeanor along with proven ability to be a flexible, proactive team player
• Proven ability to build strong professional relationships with all levels of the organization as well as in the community