Marketing Manager

This role is for you if you:<\/b><\/i>
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• Have been an early marketing hire at a B2B SaaS startup and thrived
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• Can toggle between strategic thinking and hands\-on execution seamlessly
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• Excel at coordinating vendors while creating your own high\-quality content
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• Want ownership of outcomes and the autonomy to make it happen
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• Understand complex technical products and can communicate value to sophisticated buyers
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  What You'll Do<\/i><\/b>
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  Own Marketing Strategy & Execution (30%)<\/i>
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  • Develop and execute marketing strategy for dual\-sector ICP\-based go\-to\-market motion<\/span>
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  • Set priorities, allocate budget, and make strategic tradeoffs independently
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  • Work with CEO and leadership team on marketing strategy, ROI expectations, and channel performance
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  • Build realistic growth plans and deliver on pipeline contribution targets
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  • Report on key metrics: MQLs, SQLs, pipeline influence, marketing\-sourced revenue, CAC (target:$25K\-$40K)
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    Drive Demand Generation & Content Marketing (35%)<\/i>
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    • Create high\-impact content: case studies, whitepapers, landing pages, blog posts, email campaigns,webinars
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    • Develop segment\-specific messaging and value propositions for utilities and industrial manufacturing buyers
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    • Execute webinar programs and thought leadership initiatives
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    • Build content library that supports both sales enablement and inbound lead generation
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    • Write, design, and deploy campaigns—hands\-on execution, not just strategy
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    • Launch and optimize paid campaigns (Google Ads, LinkedIn) within budget constraints
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    • Execute account\-based marketing tactics for target accounts
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    • Build email marketing programs: nurture sequences, lead scoring, segmentation, automation
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    • Drive organic growth through SEO strategy and content optimization
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      Coordinate Marketing Operations (25%)<\/i>
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      • Serve as primary liaison and project manager for all fractional marketing resources (CMO, SEO <\/span>specialist, website developer, content writer, CRM administrator)
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      • Coordinate marketing project timelines, deliverables, and communication across all vendors
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      • Manage marketing calendar and ensure alignment across all initiatives and channels
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      • Facilitate regular meetings, status updates, and reporting with fractional team members
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      • Identify process improvements and implement systems to increase marketing efficiency
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      • Manage marketing technology stack (HubSpot, analytics tools) and ensure proper integration with sales systems
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        Enable Sales & Support Go\-to\-Market (10%)<\/i>
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        • Create sales collateral and enablement materials
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        • Provide account intelligence and market insights to support outbound effortsAlign with sales on lead definitions, MQL\/SQL handoff processes, and feedback loops
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        • Support key deals with custom content and competitive intelligence
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        • Test, measure, and scale channels that drive qualified pipeline
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          Requirements<\/h3>

          Requirements<\/i><\/b>
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          Must\-Have<\/i>
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          • 5\-8 years of B2B SaaS marketing experience <\/span>with proven results driving pipeline and revenue
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          • Experience as first or early marketing hire <\/span>at a startup (seed through Series B stage)
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          • Self\-directed strategist <\/span>who thrives without daily oversight—comfortable setting priorities and <\/span>educating stakeholders
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          • Hands\-on content creation skills—you write compelling copy, design campaigns, and execute end\-to\-end
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          • Vendor\/agency management experience—you've successfully coordinated external resources to achieve goals
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          • Proficiency with marketing automation platforms <\/span>(HubSpot, Salesforce, Marketo, or similar)
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          • Multi\-channel expertise: <\/span>SEO\/SEM, content marketing, email, webinars, paid advertising, ABM
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          • Comfortable working with limited budgets <\/span>and scrappy, creative problem\-solving
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          • Project management skills—you keep multiple workstreams moving and meet deadlines
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            Strongly Preferred<\/i>
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            • Experience marketing to <\/span>government\/public sector OR industrial\/manufacturing buyersMulti\-segment or multi\-persona marketing experience <\/span>(managing different ICPs <\/span>simultaneously)
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            • Account\-based marketing (ABM) <\/span>execution and sales alignment
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            • Webinar planning, promotion, and execution
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            • Track record of building marketing programs in <\/span>resource\-constrained environments
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            • Experience with complex, technical B2B products requiring consultative sales
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              Success Traits<\/i>
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              • Autonomous operator <\/span>who makes decisions and drives execution independently
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              • Strategic educator <\/span>who can explain marketing concepts to non\-marketing stakeholders
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              • Metrics\-driven <\/span>with focus on pipeline impact, not vanity metrics
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              • Execution\-biased—ships fast, iterates based on data, prefers progress over perfection
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              • Organized coordinator—manages multiple vendors, projects, and deadlines without dropping balls
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              • Intellectually curious <\/span>about buyer problems and market dynamics
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              • Collaborative partner <\/span>who works closely with sales and takes feedback well
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              • Resourceful problem\-solver—finds creative solutions when resources are limited
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                Key Performance Indicators<\/i><\/b>
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                Year 1 Success Metrics:<\/i>
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                • Generate 295+ Marketing Qualified Leads (MQLs) annually<\/span>
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                • Achieve Customer Acquisition Cost (CAC) of $25K\-$40KContribute to 40% of sales pipeline through inbound marketing
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                • Launch and execute 8\-12 webinars\/thought leadership events
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                • Publish 24\-36 high\-quality content assets (case studies, whitepapers, blog posts)
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                • Maintain seamless coordination of fractional marketing team with 95%+ on\-time delivery
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                • Achieve 20%+ quarter\-over\-quarter growth in organic traffic
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