Position Overview
Salzmann Hughes, P.C. is seeking a strategic, results-oriented Marketing Director to lead and elevate the firm’s marketing and business development initiatives. This is a high-impact leadership role ideal for a creative and analytical professional with a deep understanding of legal services marketing, brand strategy, and client engagement.
The ideal candidate will bring a blend of strategic vision and hands-on execution, with a passion for enhancing brand visibility and driving growth across all practice areas.
Key Responsibilities
- Develop and implement integrated marketing and business development strategies aligned with firm-wide and practice group goals.
- Ensure brand consistency across all platforms, materials, and communications, maintaining a strong and cohesive visual and messaging identity.
- Lead digital marketing efforts, including website management, SEO/SEM, email campaigns, social media, and online advertising.
- Collaborate with attorneys to create and manage content such as articles, newsletters, videos, and client alerts.
- Support attorneys in client development initiatives, including proposals, RFP responses, and relationship-building strategies.
- Plan and execute firm-sponsored events, webinars, and sponsorships to enhance client engagement and visibility.
- Monitor and report on key marketing metrics, campaign performance, and ROI to guide continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s or JD preferred).
- Minimum of 5 years of marketing experience, preferably in a legal or professional services environment.
- Demonstrated leadership and project management capabilities.
- Proficiency in digital marketing tools, analytics platforms, and CRM systems.
- Exceptional written and verbal communication skills.
- Ability to work independently and collaboratively with attorneys and senior leadership.
- Ability to work independently and collaboratively with attorneys and senior leadership.
What We Offer
- Competitive salary commensurate with experience, plus a comprehensive benefits package.
- A collegial, supportive work environment that values innovation and collaboration.
- Opportunities for professional development and career advancement.
- The chance to make a meaningful impact at a respected regional law firm.
About Salzmann Hughes, P.C.
Founded in 1995, Salzmann Hughes, P.C. is a regional law firm built on the principles of experience, integrity, and innovation. With offices in Chambersburg, Carlisle, Camp Hill, Gettysburg, and Hanover, our team of over 50 attorneys and professionals provides strategic legal solutions to individuals, businesses, and more than 100 municipal and governmental entities.
Our practice areas include real estate, estates and trusts, business and corporate law, labor and employment, municipal and environmental law, zoning and land use, and general litigation. We are committed to delivering high-quality legal representation with a focus on communication, cost-efficiency, and timely results.