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Marketing Coordinator

Planet Fitness
On-site
Camp Hill, Pennsylvania, United States
Description

Full Time

Starting salary: $60,000 commensurate with experience. 

At National Fitness Partners, we don’t just work in fitness— we TRANSFORM LIVES through affordable fitness. As the largest Planet Fitness franchise, we serve over one million members across 200+ clubs nationwide, creating a Judgement Free fitness experience.  

  •  We Are Accountable – Self-starters who pursue excellence.
  •  We Are Driven – Problem solvers who deliver results.
  •  We Are Passionate – Positive energy with a real desire to help others.
  •  We Are Ambitious – Always learning and growing toward success.

We believe in the power of our people to make a difference. If you’re looking for a career where your passion meets purpose, we want YOU on our team!

Benefits:

  • Growth Opportunities over 90% of our management team started as an entry level team member!
  • PTO for all part-time and full-time employees
  • 401K Retirement Fund (Employer match up to 4%!)
  • Health Insurance Options including Health, Dental, Vision, family life insurance, and more
  • Basic Life Insurance & Short-Term Disability I00% Company Paid!
  • Employee Assistance Program
  • Free employee Black Card Membership

Position Summary 

The Marketing Coordinator position supports the execution of marketing, sponsorship, and corporate sales initiatives to support membership growth across all clubs in the NFP portfolio. This role is highly collaborative and detail-oriented, helping ensure marketing programs, communications, and assets are delivered accurately, on time, and aligned with brand standards. The Marketing Coordinator works closely with Marketing, Corporate Sales, and Club Operations to support both day-to-day needs and larger campaigns. 

Location Based: NFP Support Office, Camp Hill, PA 

Key Responsibilities 

Sponsorship Marketing Support (30%) 

  • Support sponsorship programs including ticketing coordination, asset tracking, and signage/collateral execution 

  • Manage Marketing email inbox and incoming sponsor/grassroots event requests 

  • Route sponsorship requests for approval and coordinate approved deliverables and donations as needed 

  • Maintain organized records of sponsorship assets, commitments, and timelines 

Marketing & Digital Communications (30%) 

  • Develop, compile, and distribute monthly Marketing Minutes to Operations teams detailing upcoming promotional information aligned with various market plans 

  • Support building Marketing offers, promotional codes, web alerts, hours of operation updates and club photos as needed 

  • Update in-club digital assets via Rockbot system 

Team & Campaign Support (30%) 

  • Conduct monthly competitive analysis data review and reporting 

  • Support creative production needs by working with external graphic designers or developing internally 

  • Support creation, ordering, and distribution of in-club signage 

  • Assist with Grand Opening and Local Event planning and execution 

Corporate Sales Support (10%) 

  • Provide administrative support for large Corporate Sales accounts 

  • Assist with lead prospecting and list development where applicable 



Qualifications

Qualifications 

Required: 

  • 1–3 years of experience in marketing, communications, or a related field 

  • Strong organizational skills with the ability to manage multiple projects simultaneously 

  • Excellent written and verbal communication skills 

  • High attention to detail and follow-through 

Preferred: 

  • Experience supporting sponsorships, events, or community marketing 

  • Familiarity with CMS platforms, digital signage tools, or email marketing systems 

  • Basic graphic design experience or experience working with designers 

  • Experience in multi-location or franchise environments