Marketing Coordinator

General Summary of Position

The Marketing Coordinator is responsible for coordinating day-to-day marketing activities and supporting the successful execution of marketing programs. This position serves as the operational hub of the marketing department, helping manage timelines, track deliverables, maintain documentation, coordinate vendors, and facilitate communication across teams.

Success in this role requires exceptional organizational skills, strong attention to detail, and the ability to manage multiple projects simultaneously while maintaining a high level of accuracy and accountability.

Essential Functions and Responsibilities

Project Coordination & Workflow Management

• Coordinate marketing projects from initiation through completion.
• Develop and maintain project timelines, schedules, and task lists.
• Monitor project progress and proactively follow up on outstanding deliverables.
• Facilitate communication between marketing, sales, operations, customer care, finance, and external partners.
• Identify project risks, bottlenecks, and competing priorities and elevate concerns as needed.
• Maintain visibility into project status and upcoming deadlines.

Campaign & Promotion Support

• Support the execution of marketing campaigns, promotions, contests, events, and customer engagement initiatives.
• Coordinate campaign deliverables and ensure all required approvals are obtained.
• Maintain promotional calendars and deployment schedules.
• Assist with campaign setup, tracking, and post-campaign reporting.
• Ensure marketing initiatives launch on time and according to plan.

Vendor & Agency Coordination

• Serve as a primary point of contact for marketing vendors, freelancers, and external partners.
• Coordinate project requests, timelines, feedback, revisions, and approvals.
• Track outstanding deliverables and ensure deadlines are met.
• Assist with vendor onboarding, invoice processing, and budget tracking.

Marketing Operations

• Maintain marketing calendars, project trackers, and departmental documentation.
• Organize and maintain marketing files, assets, and records.
• Help create efficient workflows and identify opportunities for continuous process improvement.
• Support departmental planning and prioritization efforts.

Reporting & Administrative Support

• Compile marketing data and assist with performance reporting.
• Prepare recurring reports, dashboards, and project status updates.
• Assist with budget tracking and expense management.
• Coordinate meeting agendas, action item tracking, and follow-up activities.
• Support special projects and department initiatives as assigned

Competencies

• Exceptional organizational and project coordination skills
• Strong follow-through and accountability
• Attention to detail and commitment to accuracy
• Excellent written and verbal communication skills
• Ability to manage multiple priorities simultaneously
• Critical thinking and problem-solving abilities
• Strong interpersonal and relationship-building skills
• Ability to work independently while collaborating across departments
• Adaptability and willingness to support changing business needs

QUALIFICATIONS – Knowledge, Skills & Abilities

PHYSICAL REQUIREMENTS

• Primarily sedentary work performed in an office environment
• Ability to communicate promptly and clearly via phone and computer

ACKNOWLEDGEMENT

Position duties and expectations change over time.  This job description is not intended to be an all-inclusive, exclusive or exhaustive list of the job functions that an employee in this position may be asked to perform from time to time.  The employee may perform other related duties as assigned to meet the ongoing needs of the Company. If there is ever a time that you are unsure what is expected of you, you are expected to meet with your manager and ask questions. If you are unsure how to perform a certain task, ask your manager before performing.

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