Your challenges Partner with stakeholders across the organization to help build campaigns and programs that include omnichannel and integrated marketing strategies, which are customer-centric while optimizing desired results Own campaign and creative brief process to ensure a clear, concise, and comprehensive communication to stakeholders Drive operational campaign process, execution, efficacy and data. Oversee campaign nomenclature structure, parameters, and tracking Oversee lead process from inception to sales handover, driving consistency and accuracy, ensuring the process is strategic, efficient, and is optimized for results Build relationships with media partners and/or agencies, negotiate contracts, develop and oversee advertising schedule/editorial calendar, project manage creative, provide guidance to stakeholders, report and analyze activity results, track budget Draft press releases, manage media lists, distribute releases, pitch media, report results, deliver media training/coaching Create experiential event experiences with unique event concepts, booth design, activation and program management using marketing automation software Own tradeshow strategy and budget, identify opportunities of new shows to attend, manage calendar, make recommendations on participation such as speaking and sponsorship opportunities, oversee end-to-end tradeshow process from tradeshow selection through leads Create and optimize event "packages" so they are easily activated on-site (events may include table-top shows, symposiums (Eppi Days), etc. Drive the overall webinar experience, including consulting on best practices for engagement. Capture and analyze data for marketing communication channels, determine success metrics, identify areas of success and areas of improvement, and make recommendations Develop reports which showcase data, outcomes, and recommendations for marketing communication channels clearly and concisely to ensure campaign effectiveness Your expertise Up to 20% travel requirement (domestic & international) Completed (Bachelor’s or Master’s) degree in marketing, communications or similar concentration Minimum of 5-7 years of related work experience in marketing Experience in an international and matrixed organization. Ideally, working with cross-cultural teams. Working knowledge of CRM systems (Microsoft Dynamics a plus) Knowledge of Power BI and SAP preferred Life science industry experience is desirable Strong project management skills Your benefits at Eppendorf Compensation: $110k - $125k annually Comprehensive Bonus Structure Remote position Competitive total rewards package including health, financial, and education benefits Contribute to improving the human living condition Direct impact on business Eppendorf is a leading life science company that develops and sells instruments, consumables, and services for liquid-, sample-, and cell handling in laboratories worldwide. Eppendorf products are used in academic and commercial research laboratories, e.g., in companies from the pharmaceutical and biotechnological as well as the chemical and food industries. Working at Eppendorf means being part of a community of more than 5,000 scientists, engineers as well as specialists from many other disciplines across more than 30 countries. All of us are committed to one mission: Being the expert partner and advisor of choice for life sciences laboratories around the world - with our premium products, our services, and our reliability.