Marketing Brand Activation Specialist - Part Time (64030)

https://www.linkedin.com/company/wilsbach-distributors-inc

Facebook: www.facebook.com/WilsbachDist

Wilsbach Distributors, Inc. is a family-owned beverage distribution company based in Harrisburg, PA. We provide expertise in sales process technology and logistics delivering top consumer beverage brands throughout the region in a responsible and sustainable way. For 90 years we have been dedicated to promoting a great work/life balance and development opportunities for all of our employees.

We are looking for Part Time Marketing Brand Specialists to work with our sales and marketing team to plan and execute sampling events in the market on evenings and some saturdays.  Candidate must be willing to work from approximately 4pm to 10 pm 1-2 days/week at different venues including restaurants, bars and concerts throughout the Harrisburg, Lebanon and Lancaster region.  Schedule can be flexible to accomodate class schedules and exams.

This position has the opportunity to grow into a full time career with Wilsbach Distributors upon graduation from college. 

If you are interested in building a career with great people, in a great place to live and work, please apply today!

Position Summary: The Brand Activation Manager partners with the Sales and Marketing teams to grow awareness and drive sales of select beverage brands within the Anheuser-Busch and Constellation portfolios. You will represent two of the world’s largest brewing companies while engaging with on and off premise account management within key territories to increase rate of top brands within the portfolios. Materials must meet all Vendor, Customer and Company requirements. Signage for Company property, policies and events are also to be created and/or updated are part of responsibilities.

Responsibilities:

• Responsible for growing awareness and driving sales of select adult beverage brands within the Anheuser-Busch and Constellation portfolios.

• Build and maintain relationships with on-premise & off-premise account owners and managers within key territory in collaboration with Sales & Marketing team.

• Execute best in class consumer activation via sampling, sponsorships and events

• Increase rate of sale for key brands within the flavored malt beverage category

• Collaborate with key community groups to raise brand awareness

• Provide market intelligence on local and regional activities

• Deliver execution excellence via merchandising store resets and POS placement in collaboration with Sales & Marketing team.

• Utilize data analytics to identify gaps and opportunities for increasing volume and distribution in collaboration with Brand Managers.

• Provide merchandising support and other duties as assigned.

• Must be 21 years of age or older
• High school diploma or GED equivalent - required
• Coursework towards Bachelor’s Degree in Communication, Marketing, Business or other related field preferred
• Outgoing personality with strong communication and presentation skills; ability to adjust a message to the audience.
• Strong attention to detail and quality
• Energetic and creative approach to generate and implement fresh, impactful ideas.
• Ability to coordinate brand information, supply POS material
• Ability to execute against timelines
• Conducts work in a sitting and standing position primarily; however, job requires walking, bending, and stooping,
• Ability to lift, push, pull up to 50lbs occasionally.