Marketing and Events Officer

Empowering Financial Futures. 

For more than 65 years, Glenmede’s independent ownership, innovation and unwavering commitment to our clients have made us a trusted partner for private wealth, endowment & foundation, and investment management clients. 

Our people are invaluable. Through a team-oriented environment, your knowledge, expertise and varied backgrounds contribute to thoughtful innovation. Our culture fosters opportunities for continuous career growth and development in all areas of the organization. Working at Glenmede, you will experience the infrastructure and resources of a large firm combined with the client and employee focus of an independently owned boutique. 

This position is required to be in the office one day a week (Philadelphia, PA) and travel for in-person events throughout the year.

OVERVIEW:

Glenmede hosts in-person and virtual events throughout the year of varying levels of complexity. The Marketing and Events Officer is responsible for executing these events and conference sponsorships, with the potential to oversee marketing projects and campaigns across the business. 

RESPONSIBILITIES:

Event Strategy.

• Collaborate and lead discussions with business lines to determine and implement a strategic plan for all in-person and virtual events.
• Understand how specific objectives impact logistics and plan accordingly to ensure a high-quality experience 
• Establish and report on clear KPI’s to determine event effectiveness/success.
• Determine best practices and improvements based on objective data, subjective feedback and present findings to leadership. 
• Create audit structure and process of event data for future reference. 

Event Planning. Create and manage all event/conference project plans; including but not limited to event logistics - venue, catering, AV requirements, contract negotiations, external speakers, transportation, etc. - budget planning and T&E reimbursement, as well as the necessary materials (presentations, collateral, booths, giveaways, etc.). 

• Establish templates and requirements for promotional collateral including email invitations, registration and confirmation landing pages as well as any additional communications ensuring a successful event (Salesforce, HubSpot and On24) with a focus to always improve. 
• Own distribution lists and reports for all event communications. 
• Proactively debrief internal stakeholders with clear details and actionable items to stay on schedule.
• Oversee the onsite event execution, set-up/breakdowns, registration, AV and equipment, troubleshoot potential live issues that arise, and plan for onsite staffing as needed, etc.
• Manage virtual events and facilitation of recordings, promotion and registration, follow-up communications, and reporting.

Event Experience. Routinely assess activities to determine new ideas that will broaden opportunities through special events and distinguish Glenmede events from our competitors. This also includes implementation of industry best practices to improve and streamline processes.

Marketing Support. Assist on a variety of marketing materials including, but not limited to, email campaigns, promotional and educational collateral, website updates, advertising, and presentations for prospects and existing clients.

Firm Building. Active engagement and accountability in department-specific and firm-wide initiatives in order to expand capabilities, create solutions to unmet business needs, improve user experience, or develop more efficient processes. Ability and willingness to contribute to the advancement of team and business. Other duties as required by the position.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in hospitality management, marketing, business administration, communication/public relations or other related area required.
• A minimum of 7 years of event management experience in a professional industry.
• Proficient with Microsoft Office (Outlook, Word, PowerPoint and Excel) required.

PREFERRED QUALIFICATIONS:

• Knowledge of CRM systems; Salesforce.com and HubSpot preferred.
• Proven experience in email automation, registration process, and ROI reporting.
• Strong interpersonal, verbal and written communication skills, with the ability to effectively communicate at all levels within the organization and externally.
• Excellent organizational and problem-solving skills, including the ability to balance multiple projects at one time and properly prioritize workload.
• Strong attention to detail with proven initiative and follow-through.
• Ability to travel up to 30% of the time.

Headquartered in Philadelphia, PA, Glenmede has 9 office locations in the US. For further information, please visit http://www.glenmede.com. 

Our Benefits Overview: 

• Competitive health and welfare benefits, including company HSA contributions 
• Numerous voluntary benefit choices available  
• Superior 401k match  
• Tuition reimbursement  
• Company subsidized commuter benefits 
• Generous paid time off, including parental leave  
• Plus more! 

Glenmede is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Glenmede is committed to the principle of equal employment opportunity for all employees and applicants and to providing employees with a work environment free of discrimination, retaliation, and harassment. All employment decisions, including hiring decisions, at Glenmede are based on business needs, job requirements and individual qualifications in full compliance with all local, state and federal laws prohibiting discrimination on the basis of any status protected by the laws or regulations in the locations where we operate. Glenmede will not tolerate discrimination or harassment based on any of these characteristics. https://www.glenmede.com/equal-opportunity-employer/ 

** We are not seeking agency assistance with this role. No agencies, third parties, or phone calls, please. Glenmede is not accepting unsolicited resumes from search firms. All resumes submitted by search firms to any employee at Glenmede via-email, the Internet, or directly without a valid written search agreement will be deemed the sole property of Glenmede, and no fee will be paid in the event the candidate is hired by Glenmede. 

#LI-Hybrid